75% Of Global Internet Access Will Be Via Mobile In 2016

Via Adweek The gist: About 75% of all global internet access will come from mobile devices this year. More information: A new Mobile Advertising Forecast report from Zenith “tracked patterns in 60 countries and [Zenith] expects 75 percent of internet access globally to be from mobile this year, up from 40 percent in 2012,” reported Adweek. Spain is currently the …

Google Expands Exchange Bidding

Via AdExchanger The gist: Google has seen “strong growth” with its dynamic allocation exchange bidding. More information: “Google is seeing strong growth in its dynamic allocation exchange bidding, countering the advantages gained by other exchanges via header bidding,” reported AdExchanger. AdExchanger added: “Six months ago, Google reversed its DoubleClick for Publishers (DFP) policy when it opened the server up to …

How Agencies Are Combatting A ‘Fee Crunch’

Via Digiday The gist: Agencies are being forced to do more with less, and Digiday explores how some have been stepping up to the plate. More information: “We asked attendees at the Digiday Agency Summit in Phoenix, Arizona, some of the new ways they are coming up with to combat the crunch,” wrote Digiday. “From embracing value-based compensation agreements to adding …

ANA Attendees Answer: ‘Whose To Blame For Transparency Problems?’

Via Digiday The gist: Five ANA conference attendees gave differing takes on whose to blame for transparency problems, but several placed the blame on marketers. More information: “Bob Liodice, president and CEO for the Association of National Advertising, urged marketers, especially CMOs, to ‘take back the industry’ that lacks transparency and viewability,” wrote Digiday, summarizing Liodice’s speech at the recent ANA …

Streaming Content Continues To Rise

Via MediaPost The gist: In aggregate, digital devices have surpassed TV sets as the primary way in which consumers stream TV and video content. More information: “Streaming of TV and video content continues to rise and while conventional TV sets continue to dominate the way consumers view it, digital devices — desktop/laptop computers, mobile devices and tablets — each are growing their …

TV Broadcasters Embracing Programmatic

Via Digiday The gist: More digital inventory from broadcasters is available through programmatic in the upfront market. More information: “TV broadcasters have long been hesitant when it comes to the adoption of programmatic advertising techniques, often fearing the risk of commoditization,” wrote Digiday. “Yet, slowly but surely, buyers report that more digital inventory from broadcasters is available through programmatic in the upfront …

IAB Tech Lab Releases Dynamic Content Ad Standard

Via MediaPost The gist: The IAB Tech Lab released the IAB Dynamic Content Ad Standard for public comment. More information: “The standard aims to enable digital ads — whether display, video, audio, native, or social — to render differently depending on the viewer, allowing a varied set of assets to be implemented in real-time in response to pre-determined data triggers …

Poll: Only Half Of Clients Have Discussed Transparency With Agency

Via MediaPost The gist: Only half of advertisers have discussed the topic of transparency with their agencies. More information: “In the months since media-buying ‘transparency; has become a flashpoint between advertisers and agencies, half of all clients say there has been no communication with their agencies over the subject,” reported MediaPost, citing a quick poll conducted by media-buying auditing firm …

Hearst’s Clark Says Header Bidding Brings Publishers, Marketers Together

Via AdExchanger The gist: Clark says header bidding brings publishers and marketers closer to the promise of programmatic. More information: “Header bidding brings marketers and publishers closer to the promise of programmatic: finding the right audience for the right price to further a marketer’s efforts, said Julie Clark, VP of programmatic sales at Heart Core Audience, per AdExchanger. AdExchanger asked: …

Marketer Demands Bringing Quality Back To The Forefront

Via eMarketer The gist: The push for higher-quality digital inventory remains top-of-mind for publishers and marketers alike, with eyes beyond just “viewability.” More information: “’The CPM model that has valued consumer time is at such a low rate that people are being bombarded with ads all the time,’ resulting in the rise of ad blocking and people opting to pay …