Ad-Tech Firms Appear On Ad Age’s ‘Best Places To Work’ List

NEW YORK, November 14, 2016 — By Tobi Elkin, MediaPost Several publishers have “best places to work” lists and it’s always interesting to see which companies land on the lists and the reasons why they do. This year, several ad-tech companies first landed on Ad Age’s “Best Places to Work 2016” list. Among the 50 companies on the list, Metamarkets, an analytics provider, came …

Accordant Media Honored on Advertising Age’s 2016 Best Places to Work List

NEW YORK, Nov. 14, 2016 /PRNewswire/ — Accordant Media, a leading programmatic advertising company for marketers, has been named by Advertising Age as one of the 50 Best Places to Work in Advertising and Media in 2016. Accordant Media was among 50 companies selected for this list. Accordant Media was also recently named one of the 100 Best Places to Work in New York …

Digital Ad Revenue Rises 19% to $32.7 Billion, A New High

Via Advertising Age The gist: Digital ad revenue rose 19% during the first half of 2016, to $32.7 billion. More information: According to a new IAB report, reported on by Advertising Age, digital ad revenue rose to a new high of $32.7 billion during the first half of 2016, up 19% from last year’s $27.5 billion (which was also a …

Quality And Transparency Remain Top Programmatic Concerns

Via eMarketer The gist: Inventory quality and transparency remain the primary concerns among agencies using programmatic. More information: According to August 2016 polling by Strata and reported on by eMarketer, “nearly 60% of ad agency professionals said they were fearful about the inventory quality available when engaging in programmatic buys,” wrote eMarketer, before adding, “And it’s an anxiety that has …

Black Friday Enthusiasm High For US Internet Users

Via eMarketer The gist: U.S. internet users are enthusiastic about holiday shopping this year, particularly on Black Friday. More information: “[O]ver two-thirds of US internet users plan to shop on Black Friday this year, and nearly as many plan to take part in Cyber Monday,” reported eMarketer, citing an Accenture survey. “While enthusiasm for Thanksgiving Day shopping is lower than …

360i’s Kleveno Makes The Case For Retiring The Term ‘Programmatic’

Via Digiday The gist: This op-ed opines on the overuse and misuse of the term “programmatic.” More information: “I have a confession: I hate the term ‘programmatic,’” wrote Kolin Kleveno, VP of programmatic advertising at 360i. “It’s not only overused, but often misused. Industry trades, ad tech vendors, publishers, and agencies alike all use the term in whichever fashion that …

‘NYT’ Reports Digital Ad Uptick

Via NiemanLab The gist: The New York Times’ digital ad revenue increase 21% last quarter. More information: While the New York Times’ Q3 earnings report revealed accelerated print advertising losses, per NiemanLab, the earnings also highlighted a 21% quarter-over-quarter uptick in digital ad revenue, up to $44 million. “Digital now represents 36 percent of the Times’ overall ad revenue,” NiemanLab …