M&A 2016: The Year Ad Tech Cautiously Rose Again

NEW YORK, December 30, 2016 — By Ryan Joe, AdExchanger Ad tech mergers and acquisitions (M&A) has been a roller coaster in recent years, and 2016 certainly didn’t let up. In 2015, public and private marketplace sentiment cooled, but 2016 saw a resurgence – albeit a much more cautious one than in years past. “Good businesses in ad tech will find owners,” …

‘Transparency’ Voted 2016 Word Of The Year

Via MediaPost The gist: “Transparency” was voted “word of the year” in 2016 by the ANA. More information: “The finding, which is the third consecutive year the ANA has polled its members to name a single, defining word representing the industry zeitgeist for a year, follows ‘content marketing’ in 2015 and ‘programmatic’ in 2014,” wrote MediaPost. “The selection of ‘transparency’ …

Carat Teams With Cox For Programmatic TV Deal

Via AdExchanger The gist: Dentsu’s Carat has reserved TV inventory via programmatic across five local boradcasters. More information: “The upfront commitment, finalized this week, was executed with Videa, a private exchange/supply-side platform owned by Cox Media Group,” reported AdExchanger. “The commercials will appear on Cox local affiliate stations, including CBS, Fox, NBC and ABC, throughout the first half of 2017,” …

Marketers Lean On Cross-Device For Better Audience Metrics

Via eMarketer The gist: Marketers are turning to cross-device solutions to better understand their audience. More information: “Over the past 12 months, advertisers’ understanding of cross-device targeting and the identity matching methodologies behind the technology have improved. With that improvement comes added expectations for the types of data that can be added to these identity graphs and the locations in …

AppNexus Launches PreBid For Video Advertising

Via MediaPost The gist: AppNexus has launched an open source video header bidding solution. More information: “In an attempt to combat latency and improve transparency both for consumers and publishers, ad-tech firm AppNexus, on Thursday announced the launch of an open source pre-bid video header bidding capability for publishers,” reported MediaPost. “AppNexus said that unlike other video header bidding solutions …

How Programmatic Got A Boost This Holiday Season

Via Adweek The gist: More holiday budgets moved into programmatic in 2016. More information: “According to new data from ad tech company Index Exchange, the beginning of the 2016 holiday advertising season started several weeks earlier than usual,” reported Adweek. “This year’s other big holiday ad trend? Programmatic, of course, which saw a steep rise around the globe,” the article …

Digital To Surpass TV Ad Spend In 2017

Via MediaPost The gist: Digital ad spend will surpass TV ad spend in 2017. More information: “Digital-based ad sales will become the top media category in 2017, Magna asserted, reaching a market share of 40% ($202 billion), compared to linear TV ad sales ($186 billion, 36%). Digital will grow to capture 50% of the market by 2021 ($299 billion) while …

Pandora Eyes Programmatic Audio For 2017

Via AdExchanger The gist: Pandora is expected to launch in-stream programmatic audio ads in 2017. More information: According to AdExchanger, “Pandora will launch in-stream programmatic audio ads later next year, although no timeline has been specified.” “We’re really excited about where programmatic goes in 2017,” Pandora Chief Revenue Officer John Trimble said to AdExchanger.  “We’ve built a really strong business …

What The Industry Is Saying About The DOJ Production Probe

Via Advertising Age The gist: The DOJ is probing into agency production businesses, and Advertising Age gauged the industry’s reaction. More information: “The Justice Department, which has already contacted a standalone domestic Interpublic Group of Cos. agency for the investigation, is examining advertising agencies for allegedly fixing the bidding process by encouraging production houses to increase their prices so that …

Facebook’s Dynamic Ads For App Installs See Early Success

Via Adweek The gist: Facebook’s dynamic ads geared for app installs have been successful for beta campaigns. More information: “Facebook’s latest ads product—which officially launches today after it was announced earlier this year—will be able to help app marketers serve ads to people who have recently browsed products and might be interested in trying out a brand’s mobile app. The …