Over 80% Of Internet Users Are On Digital Devices While Watching TV

Via eMarketer


The gist: eMarketer data reveals that “even during TV time, digital devices play [a] prominent role.”

More information: Call it a one-two punch to advertisers and content providers. With Americans’ attention increasingly divided among an ever-expanding array of internet-connected devices, the number of people multitasking while watching television continues to rise, while cord-cutting also accelerates,” wrote eMarketer.

“This year, 182.9 million Americans will use the internet while watching TV at least once a month, according to eMarketer’s first forecast of simultaneous media usage. That translates to 80.3% of internet users,” the article reads.

That number will rise to over 90% by 2018.

Interestingly, eMarketer also found that “only 25.5% of simultaneous media users will consume related content online while watching TV.”

Read it all here.

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