The gist: Digiday dispels some myths about programmatic, including the myth that marketers can’t have access to their data.
More information: Digiday rounded up some of the top myths that were busted during its Digiday Programmatic Summit.
Myth No. 1: “You can’t have access to your data,” said Jeff Rasp, director of digital strategy at Bayer. “It’s really one of the biggest challenges and one of the biggest myths. In fact, as you start to look at the right partners, data is at your fingertips. And with data you become empowered to be a really smart marketer.”
Condé Nast’s head of programmatic Evan Adlman added: “The biggest myth about programmatic advertising is that there’s no human intervention needed to get it done. That’s the biggest myth. It’s completely false.”