Poll: Only Half Of Clients Have Discussed Transparency With Agency

Via MediaPost


The gist: Only half of advertisers have discussed the topic of transparency with their agencies.

More information: “In the months since media-buying ‘transparency; has become a flashpoint between advertisers and agencies, half of all clients say there has been no communication with their agencies over the subject,” reported MediaPost, citing a quick poll conducted by media-buying auditing firm Media Management Inc. “Among the half that have discussed the issue, clients have initiated those conversations by a margin of two-to-one of their agencies.”

“This lack of communication in many cases should not be interpreted as laissez-faire on the part of advertisers, however … Most express multiple areas of concern over media agency transparency, and most intend to take some kind of action on this issue if they have not already,” MediaPost cited MMI as saying in a blog post announcing the findings.

Read it all here.

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