The gist: In aggregate, digital devices have surpassed TV sets as the primary way in which consumers stream TV and video content.
More information: “Streaming of TV and video content continues to rise and while conventional TV sets continue to dominate the way consumers view it, digital devices — desktop/laptop computers, mobile devices and tablets — each are growing their share,” reported MediaPost, citing a RealityMine study.
“The research — which is highly regarded by communications planners and media planners to help understand how to allocate budgets across media — found that while overall streaming is on the rise, TV continues to be the No. 1 source for viewing it, accounting for 7.4 hours per week, per American consumer,” MediaPost wrote.
The article added, “Computers accounted for 5.0 hours, mobile devices for 3.1 hours and tablets for 3.0 hours weekly.”