The gist: The U.S. ad market will reach a record $178 billion this year.
More information: According to Warc research, reported on by MediaPost, “U.S. ad spend will rise 5.8% to a record high of $178 billion.”
Per MediaPost, that would be the fastest growth rate since 2010.
“U.S. digital media spending will grow at over double the rate of TV — 13.7%,” reported MediaPost. “Overall, Warc says digital media will achieve near the same dollar value of the TV ad market this year — and rising above TV next year.”
“In 2017, with no Olympics or political advertising, TV advertising will decline again, sinking 4.5% to $65 billion,” MediaPost added. “Digital media will continue its steady rise — 12.5% — next year to $76 billion — with half of that going to mobile platforms.”