Time Buys Mobile DSP Adelphic

Via Wall Street Journal The gist: Time has acquired ad-buying platform Adelphic. More information: “Magazine publisher Time Inc. said it has agreed to acquire Adelphic Inc., an automated advertising buying platform,” reported the WSJ. “The move is intended to offer marketers the ability to directly buy advertising that targets specific consumers,” the article added. “Time Inc. said the ad tech …

FTC Extends Privacy Principles To Cross-Device

Via MediaPost The gist: The FTC says marketers should inform consumers of cross-device tracking. More information: “Ad-tech companies that track consumers across their smartphones, laptops and other devices should inform consumers — as well as publishers and app developers — about the practice, the Federal Trade Commission recommends in a new report,” reported MediaPost. “The agency adds that companies engaged …

Google ‘Bad Ads’ Report Shows Over A Billion Blocked Ads

Via Adweek The gist: Google says it blocked over one billion “bad ads” last year. More information: “The volume of ads that violate Google’s advertising policies has grown substantially,” wrote Adweek. “In fact, last year Google’s systems identified and took down 1.7 billion ads across the internet—double what it did in 2015. The way Google puts it, removing that many …

Google Removes Third-Party Pixels On YouTube

Via AdExchanger The gist: Marketers have to use Google’s identity-based tools when uploading site lists and segments on YouTube. More information: According to AdExchanger, Google has removed third-party pixels on YouTube. “To be clear, marketers can still upload their site lists/segments and target those viewers on YouTube. They just have to use Google’s identity-based, not cookie-based, tools, including Google’s Customer Match, …

7 Digital Ad Alternatives For The Cost Of A TV Super Bowl Ad

Via Adweek The gist: Adweek spells out how far a Super Bowl TV ad budget can go in digital. More information: “Advertisers will again shell out more than $5 million for a 30-second ad during Super Bowl LI this year. Not surprisingly, that amount buys a lot in digital media,” wrote Adweek. “The value that you can get in digital …

Trading Desks Are Building (And Buying) Their Way To A Persistent Identifier

NEW YORK, January 20, 2017 — By Alison Weissbrot, AdExchanger Holding company trading desks this year are putting the focus on data and the ability to identify a customer across screens and platforms. That focus made owning data mission critical, and it’s shifted the focus away from programmatic as a silo and toward data management and activation across the board. As …

‘Trading Desks’ Working Toward A Persistent Identifier

Via AdExchanger The gist: Agency trading desks are working toward identifying users across screens and platforms. More information: “Holding company trading desks this year are putting the focus on data and the ability to identify a customer across screens and platforms,” wrote AdExchanger. The article continued: “That focus made owning data mission critical, and it’s shifted the focus away from …

Programmatic Native Is Growing, But Banner Habit Is Hard To Break

Via Wall Street Journal The gist: Native ads are growing, but buyers and sellers have been slow to fully adapt. More information: “In the programmatic ad buying world, native ads are becoming a much larger part of the volume being traded on various ad exchanges,” wrote the Wall Street Journal. “But, so far, programmatic native ads remain a tiny slice …

Snapchat Opens Up Ad Targeting With Third-Party Data

Via Wall Street Journal The gist: Snapchat is enabling ad targeting via third-party data. More information: According to the Wall Street Journal, Snap Inc. “has signed a deal with Oracle Data Cloud, previously known as Datalogix, that will help marketers use data from offline purchases, such as supermarket loyalty cards, to target consumers with potentially more relevant ads on the increasingly …

A View Of The Post-Cookie Measurement Space

Via Digiday The gist: Digiday explores what the post-cookie measurement landscape could look like. More information: Marketers are striving to stitch together users across devices and platforms sans “cookies,” and Digiday provides a refresher on the current state of the “post-cookie measurement” landscape, and what it could look like in the future. “Identity management isn’t just about establishing an alternative …