Singtel’s Amobee Buys DSP Turn

Via TechCrunch The gist: Singtel’s Amobee has acquired ad tech company Turn for $310 million. More information: Turn, a DSP and DMP, has been acquired by Singel’s Amobee for $310 million, reports TechCrunch. Singel is a Singaporean telco company, and it’s one of several telcos — along with Verizon — that have been acquiring ad tech in recent years. “Amobee used …

Google Opens Up YouTube Ad Platform For Measurement Audit

Via Adweek The gist: Google has agreed to have its YouTube metrics vetted by the MRC. More information: “On the heels of Facebook’s decision to undergo an audit by industry watchdog the Media Rating Council, Google has agreed to have its metrics vetted, too,” reported Adweek. Per Adweek, Google “is opening up YouTube ad inventory and ad-buying platforms DoubleClick Manager …

Pandora Brings Dynamic Creative To Audio Ads

Via AdExchanger The gist: Pandora will bring dynamic creative and sequential messaging to its in-stream audio ads. More information: “The streaming giant partnered with UK-based dynamic audio creative vendor A Million Ads on Thursday to bring tailored creative and sequential messaging to audio ads in-stream,” reported AdExchanger. “The capability will launch this year in beta, but Pandora did not state …

MRC Accredits Google For Video, Desktop And Mobile Web Viewability

Via MediaPost The gist: Google has received MRC accreditation for a slew of viewability tools. More information: “Google said Tuesday that it has received Media Rating Council accreditation for video impressions and viewable statistics for desktop and mobile Web, as well as mobile apps in DoubleClick Campaign Manager,” reported MediaPost. “The company is also working on gaining MRC accreditation for …

Mobile Header Bidding Impressions Growing

Via MediaPost The gist: Mobile header bidding impressions increased 50x year-over-year. More information: “With header bidding nearly de rigueur in the world of ad tech, mobile monetized header bidding impressions increased 50 x year-over-year in Q4 2016, according to PubMatic’s “Quarterly Mobile Index, Q4 2016,” wrote MediaPost. “Monetized mobile impression volumes transacted via header bidding rose each quarter in 2016, …

Dentsu Reports Organic Growth of 5.1% In 2016

Via Advertising Age The gist: In its Q4 2016 earnings, Dentsu reported organic growth of 5.1% on the year. More information: “Tokyo-based advertising giant Dentsu Inc. reported organic growth of 5.1% in 2016,” reported Advertising Age. “Gross profit in the Americas region rose 14.8% in 2016 as the yen strengthened against the dollar. Organic growth in the Americas was 3.1%,” …

eMarketer Reduces US Ad Blocking Estimates

Via eMarketer The gist: eMarketer has scaled back its estimate of ad block users in the U.S. More information: “eMarketer has scaled back its estimates of ad blocking users in the US, reducing the number to 75.1 million. At that level, more than one-quarter (27.5%) of US internet users will use ad blockers this year,” eMarketer wrote. The previous estimate …

SoundCloud To Sell Audio, Video Ads Via Programmatic

Via MediaPost The gist: SoundCloud has partnered with Rubicon to sell audio and video inventory via programmatic. More information: “Music-streaming service SoundCloud has partnered with Rubicon Project to make its premium audio and video ad inventory available to programmatic buyers,” wrote MediaPost. “Through Rubicon Project’s Orders platform, advertisers can access SoundCloud’s audience across its multi-screen experience with various first-party and …

Header Bidding Isn’t Dying; Server-Side Product Competition Heats Up

Via Digiday The gist: Despite speculation, Google hasn’t “killed” header bidding — and the competition has only increased. More information: “Last April, Google sparked a wave of ‘header bidding is dead’ headlines after it was revealed by AdExchanger that the company was developing a server-side product,” wrote Digiday. “But since then, the marketplace for server-side products has become more competitive …

The ‘NYT’ Eyes Programmatic Sales In International Markets

Via Digiday The gist: The New York Times plans to use programmatic sales to help with international expansion. More information: “The New York Times has identified international expansion as one of four key pillars in its ambitious plan to double its digital revenue by 2020,” wrote Digiday. “While digital subscriptions remain a focus, the Times is also on a mission to …