Dentsu Is Pleased With Merkle And Accordant

NEW YORK, February 15, 2017 — By AdExchanger


Acquisitive Year

On its Q4 earnings call, Dentsu pointed to its Merkle acquisition as a “step change for the group providing immediate scale, talent and new capability in top-quality data, analytics and CRM.” It also called out Accordant as a “significant investment” in programmatic. Read the earnings release.

Dentsu reported strong FY 2016 earnings with organic growth of 5.1%. Gross profit was roughly 167 billion yen, up 11.3% since last year. The group will continue to pursue M&A, with digital services, commerce and performance marketing as prospective targets.

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