The gist: Adweek spells out how far a Super Bowl TV ad budget can go in digital.
More information: “Advertisers will again shell out more than $5 million for a 30-second ad during Super Bowl LI this year. Not surprisingly, that amount buys a lot in digital media,” wrote Adweek.
“The value that you can get in digital is much more substantial,” said Jeremy Sigel, global director of partnerships and emerging media at WPP-owned Essence, according to Adweek.
The article notes that you can buy 17 Snapchat lenses, 35 homepage takeovers on ‘tier-one’ sites, 22 custom BuzzFeed videos, 220 million full-episode player video impressions and more.