90% Of Marketers Wants More Transparency

Via Business Insider

The gist: Some 90% of advertisers are reviewing their programmatic contracts in a bid for more transparency.

More information: According to Business Insider, citing a World Federation of Advertisers (WFA) study, “nearly 90% of the advertisers it polled are reviewing their programmatic advertising contracts and demanding more control and transparency.”

Transparency is improving between agency trading desks and clients, according to the WFA, but it’s still not universal. “The study found 29% of respondents were satisfied with the level of transparency offered by their agency trading desk, up from 21% in 2014,” Business Insider wrote.

Read it all here.

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