ANA Calls For Audits Of Social Sites

Via Advertising Age


The gist: The ANA has called for ad audits at Instagram, Snapchat, Twitter, LinkedIn, Amazon and Foursquare.

More information: “The digital advertising platforms have yet to adopt independent audits of ad campaigns, according to a new report by industry group ANA,” Advertising Age reported.

“Google and Facebook recently announced plans to allow audits by the Media Rating Council, an advertising watchdog group. The rating council can verify ad campaign data such as audience size and other metrics, and does not rely on a platform’s own analysis,” the article added.

“The ANA surveyed 113 of its members from the ad industry, and 89% viewed independent audits as positive,” wrote Advertising Age. “The rest were neutral or likely had some privacy concerns about tracking consumers, Mr. Duggan said. Though he said that’s not an issue for audits.”

Read it all here.

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