Via Advertising Age
The gist: In its Q4 2016 earnings, Dentsu reported organic growth of 5.1% on the year.
More information: “Tokyo-based advertising giant Dentsu Inc. reported organic growth of 5.1% in 2016,” reported Advertising Age.
“Gross profit in the Americas region rose 14.8% in 2016 as the yen strengthened against the dollar. Organic growth in the Americas was 3.1%,” the article added.
“At the Dentsu Aegis Network – the company’s business outside Japan, which includes agencies such as Carat, McGarryBowen, 360i, iProspect and Isobar – digital business overtook traditional business for the first time in 2016,” Advertising Age wrote. “The company said it signed 45 acquisitions and investments in 2016, the largest of which was the purchase of a majority stake in data and performance marketing agency Merkle.” Dentsu also acquired Accordant Media in 2016.
“Dentsu wants at least 55% of its business to come from outside Japan by 2017, and last year it logged 54%,” the article added. “The company has already reached its goal of getting 35% or more of its business from digital; in 2016 that figure was 37%.”