The gist: Facebook has launched a marketing mix modeling portal to compare Facebook ads to TV, print and more.
More information: According to TechCrunch, Facebook has launched a “new online portal to help marketers see how their Facebook ads perform, in comparison with other platforms, like TV or print.”
“The company, in the past, has been taken to task for not offering clear metrics, and, at the end of last year, Facebook announced a series of metrics bugs and errors that led to inaccurate reporting of critical data. By working with third-parties like Nielsen and comScore, which become Facebook partners last spring, the goal has been to ensure that advertisers are able to trust their ad delivery data,” TechCrunch added.
The article continued: “And Facebook says it has extended its viewability measurement to more placements across Facebook. Initially, this was available only for video on Facebook, but has since been expanded to include Instagram video, and now, comScore and Integral Ad Science can measure video as well.”