FTC Extends Privacy Principles To Cross-Device

Via MediaPost


The gist: The FTC says marketers should inform consumers of cross-device tracking.

More information: “Ad-tech companies that track consumers across their smartphones, laptops and other devices should inform consumers — as well as publishers and app developers — about the practice, the Federal Trade Commission recommends in a new report,” reported MediaPost.

“The agency adds that companies engaged in cross-device tracking should allow consumers to opt out of the practice, and should only track ‘sensitive’ data, including some health and financial information, with consumers’ opt-in consent,” the article added.

Read it all here.

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