The gist: Google says it blocked over one billion “bad ads” last year.
More information: “The volume of ads that violate Google’s advertising policies has grown substantially,” wrote Adweek. “In fact, last year Google’s systems identified and took down 1.7 billion ads across the internet—double what it did in 2015. The way Google puts it, removing that many ads manually would take a human 50 years at a rate of 1 ad per second.”
“Last year, Google updated its guidelines to expand and redefine what types of ads violate its policies, such as by banning payday loan ads, which accounted for 5 million of the ads removed last year,” Adweek added. “It also made improvements to technology, creating ways to identify ‘click-to-trick’ ads such as those that appear to show a warning on a user’s screen. According to Google, 112 million ‘click-to-trick’ ads were removed last year, a totally that was six times as high than it was in 2015.”