Via Advertising Age
The gist: Google has launched YouTube TV to compete with Hulu, Netflix and traditional pay TV.
More information: According to Advertising Age, Google’s YouTube “introduced YouTube TV with about 40 networks onboard to stream their live broadcasts and cable feeds to its subscribers.”
“YouTube will charge $35 for the “over the top” service, which will include all the major broadcast networks and cable channels such as ESPN, Disney and FXX,” the article adds.
“YouTube and participating TV networks will both sell ad inventory and share the revenue, according to the company, but the revenue split was not publicly disclosed,” the article noted.