The gist: iHeartMedia is releasing a suite of programmatic ad products to mimic digital.
More information: “iHeartRadio is debuting a suite of programmatic advertising products to combine the scale of broadcast with the precision of digital marketing,” reported Adweek. “At its SoundFronts event on Wednesday evening, iHeartMedia debuted SmartAudio, a data-centric advertising product that lets advertisers buy media across iHeart’s 850 broadcast stations while also targeting around 700 audience segments.”
“SmartAudio will also let advertisers use their own CRM data if they don’t want any of the audiences within iHeart’s own categories. And while SmartAudio officially debuts this week, dozens of brands have begun running targeted campaigns with SmartAudio, according to iHeartMedia,” the article added.