LiveRamp Launches Omnichannel Audience Tech

Via MediaPost


The gist: LiveRamp has launched a new technology to link audiences across all channels.

More information: LiveRamp has announced “IdentityLink, which allows data marketers to purchase offline, online, point of sale, TV and mobile consumer data sets from a continually growing data ecosystem,” reported MediaPost.

“Data can be sent directly to clients or is available through the platform’s Data Store feature, where marketers can manage data product pricing, promotion, usage permission, distribution as well as access various ecosystems,” MediaPost wrote.

The article added: “The new solution allows data marketers to have a deeper understanding of consumer preferences prior to onboarding data into digital channels.”

Read it all here.

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