The gist: Mobile ad spend in the U.K. will account for 36.6% of all media ad investment in 2017.
More information: Per eMarketer, “Mobile ad spending in the UK will reach almost £7 billion ($9.45 billion) this year to represent more than a third (36.6%) of UK media ad investment, according to eMarketer’s latest UK ad spending forecast.”
“Overall digital ad spend will grow 11.0% in 2017 to £10.89 billion ($14.70 billion), accounting for 57.9% of total media ad spend. With investment anticipated to surge by 27.4%, mobile will drive much of this growth as marketers pursue increasingly smartphone-focused consumers,” eMarketer added. “eMarketer expects further gains in mobile ad spending in the years to come, with annual outlays topping £12 billion ($16.20 billion) by 2021.”