The gist: Pandora will bring dynamic creative and sequential messaging to its in-stream audio ads.
More information: “The streaming giant partnered with UK-based dynamic audio creative vendor A Million Ads on Thursday to bring tailored creative and sequential messaging to audio ads in-stream,” reported AdExchanger. “The capability will launch this year in beta, but Pandora did not state specifically when.”
“Pandora will leverage A Million Ads’ dynamic creative technology to target consumers in real time with personalized messages based on weather, time of day, location, device and, of course, the music they’re listening to,” the article added.
“Dynamic audio ads on Pandora are direct sold, but the assets are rendered in real time in A Million Ads’ ad server, using data from a given listener,” AdExchanger noted.