Challenge
This popular eyewear brand felt too reliant on remarketing tactics and needed to implement more upper-funnel tactics to expose new users to their site and drive product purchase.

Solution
Accordant developed a data-driven upper-funnel marketing approach focused on driving first-time purchasers. Accordant:
- Utilized Audience Optics to suppress all current, existing customers for targeting efforts
- Modeled prospective customers via existing customer data to build a “custom algorithm” tailored to net-new, high value prospects
- Deployed the model through ad targeting across display, mobile and social channels
Results
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The upper-funnel campaign drove quality website traffic which led to a spike in conversions
- Accordant’s custom algorithm garnered a 5:1 ROI while feeding top-of-the-funnel impressions
- Accordant outperformed advertiser’s goals for driving new customers into the conversion funnel
Client Feedback
Accordant Media did a great job of exposing the brand to new users who ultimately went on to transact. The current cost per transaction is $41 which is extremely attractive for displayClient Feedback