A Fortune 100 multinational conglomerate needed to boost awareness of a new strategic initiative among defined audience segments. The client wanted to reach the audience with a target frequency of 5-6x and reduce long-tail wasted impressions.
Accordant implemented the following strategies to meet the client’s needs:
- Utilized our proprietary DMP, AudienceOptics™, to define the target audience segments through a combination of first-,second- and third-party data
- Employed a bidding strategy to bid more aggressively for target users after each subsequent impression, ratcheting users up the frequency curve
- When the target frequency was reached, users were removed from the pool to eliminate impressions over frequency goals
Accordant successfully reduced long-tail wasted impressions for the client and increased scale among the target audience.
- Reduced waste by 15%
- Added 30% fill to the targeted audience, up to the controlled frequency (5-6x)