Case Study: Driving a Successful Lead Generation Campaign


This large automotive manufacturer wanted to advertise their top-tier dealerships with a geo-targeted campaign that maintained aggressive lead generation goals.


Accordant developed a customized multi-tactic campaign to achieve the desired results, implementing the following approach:
  • Utilized Audience Audit to identify top-indexing audience segments
  • Ran custom algorithms for acquisition, top indexing audience segments, selective site retargeting, and Hispanic targeting
  • Used a combination of display and mobile


Building a customized multi-tactic campaign drove significant performance improvements, including:
  • A drop in cost per acquisition from $500 in week one to less than $50 in week six, which was less than half of advertiser’s target cost per acquisition