A major financial services company needed to launch new products in a crowded space while gaining the attention of a niche audience. The company turned to Accordant Media to address these needs, with the additional requirement that we achieve a significant cost-efficiency improvement over their prior digital media experiences.
- Planned, tracked and de-duplicated programmatic display alongside the client’s existing SEM activities. We combined upfront buying with RTB efforts to streamline the campaign
- Activated a niche, custom audience data-targeted campaign leveraging our Audience Optics™ DMP technology
- Established a custom contextual vertical segmentation related to the client’s specific financial sites we could reach in a cost-effective manner.
- Increased leads generated by 27% month-over-month
- Decreased cost per lead (CPL) by 42% compared to client’s prior digital experiences