Case Study: Optimizing Search with RTB Display

Challenge

Accordant was unsatisfied with black-box, one-size-fits-all algorithms for RTB optimization which lacked consistent performance results, and offered no insight or opportunities for client-specific adjustments.

Solution

Accordant created a proprietary bidder with the ability to support bespoke algorithms for specific clients and product lines. Accordant created and tested four custom, genetic algorithms for active clients to compare efficacy against standard algorithmic bidding.

Results

Accordant’s bespoke algorithms outperformed off-the-shelf algorithmic optimization every time.