Challenge
This leading Canadian telecom provider needed to drive incremental revenue for their bundled cable and internet package within a strict cost per acquisition goal of $10 per signup.
Solution
Accordant implemented the following tactics to reach advertiser’s specific goals:
- Customized a multi-channel programmatic ad campaign, including display, mobile, and social
- Leveraged client’s CRM data and set up custom audience segments for real-time audience targeting
- Utilized Audience Audit to analyze composition and performance of first- and third-party segments both pre- and post-launch
- Developed a custom tool for providing volume and effective CPM forecasts by province for first- and third-party segments
- Customized a media targeting mix including algorithmic prospecting, site remarketing, behavioral and contextual targeting, and whitelist targeting
- Implemented bi-lingual (English/French) targeting
- Deployed over 500 specific campaigns across multiple products, geographies, and channels
Results
Accordant successfully implemented a multi-channel programmatic ad campaign that met advertiser’s goals and scaled the campaign to achieve further results:
- A cost per acquisition of $6 per sign up – 40% below target goal