Case Study: Highly Customized Programmatic Solution

Challenge

This leading Canadian telecom provider needed to drive incremental revenue for their bundled cable and internet package within a strict cost per acquisition goal of $10 per signup.

Solution

Accordant implemented the following tactics to reach advertiser’s specific goals:
  • Customized a multi-channel programmatic ad campaign, including display, mobile, and social
  • Leveraged client’s CRM data and set up custom audience segments for real-time audience targeting
  • Utilized Audience Audit to analyze composition and performance of first- and third-party segments both pre- and post-launch
  • Developed a custom tool for providing volume and effective CPM forecasts by province for first- and third-party segments
  • Customized a media targeting mix including algorithmic prospecting, site remarketing, behavioral and contextual targeting, and whitelist targeting
  • Implemented bi-lingual (English/French) targeting
  • Deployed over 500 specific campaigns across multiple products, geographies, and channels

Results

Accordant successfully implemented a multi-channel programmatic ad campaign that met advertiser’s goals and scaled the campaign to achieve further results:
  • A cost per acquisition of $6 per sign up – 40% below target goal