This internet telephone service provider was using a licensed third-party attribution provider, and needed Accordant to integrate their optimizations against the provider’s attributed conversion counts.
Accordant integrated Audience Optics™ with the third party provider and aligned their buying and optimization engine against the attributed conversion counts.
- Tailored a custom algorithm to respond to third party attribution numbers
- Optimized to meet the client’s cost per acquisition goals
- Set up a real time feed to assess how optimization actions were impacting results along the conversion funnel
Integrating with a third party attribution provider led to positive results, including:
- 6x more conversions month-over-month after implementing Audience Optics
- A $225 cost per acquisition in March, far surpassing the $600 cost per acquisition goal