Case Study: Integrating a Third Party Attribution Model

Challenge

This internet telephone service provider was using a licensed third-party attribution provider, and needed Accordant to integrate their optimizations against the provider’s attributed conversion counts.

Solution

Accordant integrated Audience Optics™ with the third party provider and aligned their buying and optimization engine against the attributed conversion counts.
  • Tailored a custom algorithm to respond to third party attribution numbers
  • Optimized to meet the client’s cost per acquisition goals
  • Set up a real time feed to assess how optimization actions were impacting results along the conversion funnel

Results

Integrating with a third party attribution provider led to positive results, including:
  • 6x more conversions month-over-month after implementing Audience Optics
  • A $225 cost per acquisition in March, far surpassing the $600 cost per acquisition goal