Case Study: Optimizing Search with RTB Display

Challenge

A major telecommunications company had reached maximum scale within its SEM campaign and needed a new channel to boost performance. However, display advertising on its own had never driven new customers profitably. The company turned to Accordant Media to successfully integrate display into its campaign and drive new scale.

Solution

  • Developed a cross-channel analytics solution
  • Demonstrated the direct impact between increased media spend and display-assisted SEM conversion volumes.
  • Re-evaluated display metrics with search-assisted conversion data to drive sales and generate incremental volume

Results

Accordant Media successfully integrated display into the client’s campaign and uncovered the following insights and results:
  • 21% of SEM conversions were display-assisted
  • Increased volume by 25%