A large CPG company needed to target Spanish-speaking women and moms across the United States to build awareness and generate email sign-ups for a recipe and product promotion site.
To build awareness and drive email sign-ups, Accordant:
- Developed a custom segmentation strategy
- Employed multiple targeting tactics including:
- Behavioral (Moms/Offer Seekers)
- Contextual (food& drink)
- English & Spanish prospecting
- A Spanish browser overlay was also used for behavioral and contextual targeting to ensure the reach of Spanish-speaking users.
Over the first 14 days of the campaign, Accordant Media:
- Reduced CPA by 89% (decreased from $180 to $20)