Challenge
An online food delivery company sought to re-engage inactive customers. Inconsistent user behavior made it difficult for the client to understand and target customers. Increasing order frequency and revenue required efficient media cost and targeting.
Solution
Accordant designed a value-based segmentation strategy using first party data and cross channel insights.
We developed over 12 discrete target audiences across display, social, and mobile inventory and deployed real time revenue tracking against segments.
Finally, we implemented a trigger based segmentation scheme based on customer behavior.
Results
We achieved 120% positive ROI against key target segments. Trigger-based dynamic user segments converted over 1.5x better than the previous highest performing tactic, with +70% ROI.