<p ” class=”man resp-p-fonts “>Sophisticated Segmentation and Custom Forecasting Exceeds Target KPIs

 

Background
A leading online auto destination wanted to monetize site audience data by selling audience segments to local dealers and OEMs. Given the multitude of dealers, models & OEMs, the campaign required highly granular audience targeting and advanced optimization.

Approach
Accordant developed a sophisticated audience segmentation strategy based on site activity, bid-stream and behavioral/intent data. This entailed custom forecasting tools, custom algorithm creation, and over 2,000 campaigns with 1,500 audience segments to cater to the needs of specific dealers and OEMs.

Results
Accordant has successfully exceeded target KPIs for over 3 years. Strong performance has led to multiple new dealer/OEM relationships for our client.