Dentsu Aegis’ Vizeum Becomes Part of 360i in the U.S.

NEW YORK, September 14, 2016 — By Lindsay Stein, Advertising Age Dentsu Aegis Network’s Vizeum is becoming a business unit within sibling shop 360i in the U.S., a move that will help 360i, an agency largely known for its digital prowess, offer more integrated paid, earned, and owned solutions to clients. Vizeum U.S. CEO Steven Feuling will be stepping down from the company this …

Dentsu Aegis ‘Rebundles’ World, Combines 360i With Vizeum

NEW YORK, September 14, 2016 — By Joe Mandese, MediaPost Dentsu Aegis Network, which has been on a strategic acquisitions tear — acquiring performance and data mining shop Merkle and formerly independent agency trading desk Accordant in recent weeks — continues to restructure its offering, this week unveiling the integration of digital flagship 360i with general media services boutique Vizeum to …

Reasons to be cheerful about adtech, despite similarities to the dotcom boom

LONDON, September 12, 2016 — By Ronan Shields, The Drum An investment bankers’s view on the adtech sector from ATS London 2016. It’s an interesting time in the adtech sector, especially when it comes to financing, M&A, and for those big enough, the decision between selling to one of the industry’s major acquirers or taking the plunge and floating on the stock …

Movers & Shakers: August 2016

BRISTOL, UK — September 9, 2016 — By Mark Jones, PerformanceIn Looking back at the month of August, we bring you a quick Movers & Shakers update to paint a quick picture of career changes within the performance marketing community last month – remember, if we don’t hear it from you, we won’t feature it! Retail and e-commerce group Maple Syrup Media, the …

Dentsu Aegis Network Acquires Accordant Media, Bolstering Programmatic Buying Offering in the US

NEW YORK, September 5, 2016 — By Research Live Dentsu Aegis Network has acquired data-driven programmatic ad company Accordant Media for an undisclosed amount. Accordant will become part of Dentsu Aegis Network’s programmatic buying offering, Amnet. It was founded in 2010 and has offices in New York, Chicago, San Francisco and London with about 70 employees. Following the acquisition, Accordant’s CEO …

Dentsu Aegis Network acquires Accordant to drive programmatic advertising business

HAMPTON, September 2, 2016 — By Seth Ulinski, Technology Business Research, Inc. Below is TBR’s commentary on Dentsu Aegis Network acquires Accordant to drive programmatic advertising business. Dentsu Aegis Network positioned for platform-driven agency landscape On Sept. 1, 2016, Japan-based agency conglomerate Dentsu Aegis Network announced its acquisition of programmatic advertising technology specialist Accordant Media, expanding its portfolio of communications …

Dentsu Aegis CEO Jerry Buhlmann: “Eventually, Everything Will Become Programmatic”

NEW YORK, September 2, 2016 — By Alison Weissbrot, AdExchanger When Dentsu Aegis Network bought programmatic shop Accordant Media on Thursday, it was the Japanese holding company’s second major tech acquisition in less than a month, following the majority stake Dentsu took in CRM agency Merkle. “Programmatic is the way of working in the future and we’ll continue to invest in people who have …

News Bulletin: Nine plots CarAdvice buy, Dentsu acquires programmatic firm

SURRY HILLS, AUSTRALIA, September 2, 2016 — By AdNews Nine looks to buy CarAdvice Nine is eyeing CarAdvice.com, and has made an offer to acquire a stake in the business before eventually taking full ownership in the company. CarAdvice is an editorial site aimed at new car business that also provides a premium targeted advertising environment. It has a large volume of …

CMO Today: Philippe Dauman’s Last Act at Viacom

NEW YORK, September 2, 2016 — By Mike Shields, Wall Street Journal DEAL MEMO: When Viacom and Sumner Redstone’s National Amusements ended their warfare and agreed to oust CEO Philippe Dauman, his last act was going to be presenting a deal to the board to sell a stake in Paramount Pictures. Well, there isn’t any specific deal on the table and there won’t be a …

Dentsu Aegis Network Acquires Programmatic Ad Tech Company Accordant Media

NEW YORK, September 2, 2016 — By Mark Jones, PerformanceIn Dentsu Aegis Network has added another tech solution to its books, acquiring full-service programmatic advertising and tech company Accordant Media to support its media buying operations in the US. Made for an undisclosed sum, the buyout comes as eMarketer tips spend on programmatic in the States to rise 24.7% in the coming …