What Retailers Get Wrong About Cross-Device Marketing

March 14, 2017 — By Tech.Co Multi-device channels are the new frontier of digital marketing. In 2014, eConsultancy reported that over 40 percent of all consumers are multi-device users. That figure has risen sharply in recent years, so retailers must know how to engage with their customers on multiple devices to meet their growth projections and retain brand loyalty. Unfortunately, cross-device marketing …

Dentsu Is Pleased With Merkle And Accordant

NEW YORK, February 15, 2017 — By AdExchanger Acquisitive Year On its Q4 earnings call, Dentsu pointed to its Merkle acquisition as a “step change for the group providing immediate scale, talent and new capability in top-quality data, analytics and CRM.” It also called out Accordant as a “significant investment” in programmatic. Read the earnings release. Dentsu reported strong FY 2016 earnings with organic growth of 5.1%. …

Carat U.S. CEO Doug Ray to Take on New Dentsu Aegis Role

NEW YORK, February 8, 2017 — By Alexandra Bruell, Wall Street Journal Japanese advertising and media company Dentsu Inc. has elevated Doug Ray, the U.S. CEO of its media agency Carat, to a new role meant to create more integrated, custom agency services for clients across its Dentsu Aegis Network. Dentsu Aegis Network encompasses parent company Dentsu’s operations outside of Japan, including agencies …

Trading Desks Are Building (And Buying) Their Way To A Persistent Identifier

NEW YORK, January 20, 2017 — By Alison Weissbrot, AdExchanger Holding company trading desks this year are putting the focus on data and the ability to identify a customer across screens and platforms. That focus made owning data mission critical, and it’s shifted the focus away from programmatic as a silo and toward data management and activation across the board. As …

Agency Holding Company Of The Year: Dentsu Aegis Network

NEW YORK, January 3, 2017 — By Joe Mandese, MediaPost First, let’s dispense with some elephants in the room of this year’s Media Agency Holding Company of the Year pick, Dentsu Aegis Network. While some might see it as a surprise because of some issues involving Japanese parent Dentsu — including the disclosure of billings improprieties and the resignation of CEO Tadashi …

M&A 2016: The Year Ad Tech Cautiously Rose Again

NEW YORK, December 30, 2016 — By Ryan Joe, AdExchanger Ad tech mergers and acquisitions (M&A) has been a roller coaster in recent years, and 2016 certainly didn’t let up. In 2015, public and private marketplace sentiment cooled, but 2016 saw a resurgence – albeit a much more cautious one than in years past. “Good businesses in ad tech will find owners,” …

Ad-Tech Firms Appear On Ad Age’s ‘Best Places To Work’ List

NEW YORK, November 14, 2016 — By Tobi Elkin, MediaPost Several publishers have “best places to work” lists and it’s always interesting to see which companies land on the lists and the reasons why they do. This year, several ad-tech companies first landed on Ad Age’s “Best Places to Work 2016” list. Among the 50 companies on the list, Metamarkets, an analytics provider, came …

Accordant Media Honored on Advertising Age’s 2016 Best Places to Work List

NEW YORK, Nov. 14, 2016 /PRNewswire/ — Accordant Media, a leading programmatic advertising company for marketers, has been named by Advertising Age as one of the 50 Best Places to Work in Advertising and Media in 2016. Accordant Media was among 50 companies selected for this list. Accordant Media was also recently named one of the 100 Best Places to Work in New York …

Crain’s unveils the 100 Best Places to Work in New York City in 2016

NEW YORK, September 28, 2016 — By CrainsNewYork.com Accordant Media has been recognized on Crain’s 2016 list of Best Places to Work in New York City. Below is an excerpt from the announcement. The full list can be seen by following the link. With an ever-growing number of firms taking decisive steps to create a workplace where employees are collegial, inspired by their work, empowered …

Dentsu Aegis’ Vizeum Becomes Part of 360i in the U.S.

NEW YORK, September 14, 2016 — By Lindsay Stein, Advertising Age Dentsu Aegis Network’s Vizeum is becoming a business unit within sibling shop 360i in the U.S., a move that will help 360i, an agency largely known for its digital prowess, offer more integrated paid, earned, and owned solutions to clients. Vizeum U.S. CEO Steven Feuling will be stepping down from the company this …