Study: Programmatic Providing Up To 79% Lift in Offline Conversions

TROY, MICHIGAN, August 25, 2016 — By Wesley Young, Local Search Association Insider On its face, programmatic advertising promises a lot.  It makes the ad placement market more efficient, helps sell unused inventory, reaches buyers or sellers that otherwise would not be accessible, provides numerous filters to customize orders and works 24/7 through automation. But there have also been criticisms.  …

Thanks To Programmatic Offline Sales Grow By 55%

MILANO, August 23, 2016 — By Alessandra La Rosa, Programmatic Italia This article has been translated from Italian to English. Programmatic assists offline sales. This is confirmed by new research from Accordant Media, titled the “Programmatic Buyer’s Spotlight”, contained in the company’s Q2 2016 Programmatic Media Pulse Report. According to the study data, it is possible to detect significant changes …

Study: Programmatic Ads Lead To 55% Lift In Offline Sales

NEW YORK, August 22, 2016 — By Philip Rosenstein, MediaPost Techniques that measure the effect of programmatic ads on offline purchases have become notably more accurate. According to an Accordant Media study, the Programmatic Buyer’s Spotlight, contained in its Q2 Programmatic Media Pulse Report, brand stores and other brick-and-mortar locations can greatly benefit from optimizing digital ads to drive offline purchases. The study shows a …

Online Olympic Content; Improving Omni-channel Shopping Experiences

LONDON, August 18, 2016 — By Hugh Williams, ExchangeWire ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Online Olympic content; Improving omni-channel shopping experiences; Growth of online video ads; Rise of smartphone placements.  Online Olympic content Brits spend a cumulative 3.8 billion hours …

Inc. Mag’s Revenue Survey Shows Where Growth Is Happening In Ad Tech

NEW YORK, August 17, 2016 — By Sarah Sluis, AdExchanger A number of ad tech companies posted enough growth to make Inc. Magazine’s annual 500/5000 revenue survey released Wednesday, while others fell off after making the 2015 list. The survey tracks three-year revenue growth of independent companies, though the results aren’t audited and may include media costs, which can drive up gross revenue. Advertising …

Pinterest Debuts Auction System For Ads

NEW YORK, August 11, 2016 — By Gavin O’Malley, MediaPost Pinterest is inviting advertisers to buy CPM campaigns using an auction-based system, the pin-sharing network announced Thursday. To date, brand partners have had to purchase CPM campaigns at a fixed price. The change will help brands “get more impressions for their campaigns at more efficient rates which ultimately drives higher results,” a Pinterest …

Programmatic Maintains Momentum in Q2, Improving Transparency in the Space

NEW YORK, August 11, 2016 — By Monika Komar, PerformanceIn Programmatic marketplace continues to boom, new study on global automated trade market suggests. Following a strong start to 2016, which saw a 217% boost in global media auction volume year on year, the numbers just keep growing. According to the research, the trading volumes have increased by 151% year on year in Q2, both …

What Are Barter Agencies, And How Do They Tie Into The Transparency Debate?

NEW YORK, August 11, 2016 — By Alison Weissbrot, AdExchanger While media bartering isn’t commonly discussed, the ANA’s two reports on agency transparency referenced the practice 49 times. Here’s how it works: A barter agency might agree to buy an advertiser’s surplus product, such as an airline’s unsold flight tickets at full price, which it would give to employees for business travel. In …

Data Beyond Programmatic: Fuel For Martech/Ad Tech Convergence

NEW YORK, August 11, 2016 — By Nathan Carver, Accordant Media CTO, Published in MediaPost The data-management platform (DMP) has proven to be an effective technology for advertisers and marketers. DMP vendors demonstrate the mantra that data is king. But it is equally well known that data alone is not enough. Being able to serve actionable insights is the real crown jewel. So why …

Programmatic’s Q2: Auctions Up 151%, Non-Human Traffic Down 59%

NEW YORK, August 10, 2016 — By Philip Rosentein, MediaPost Programmatic auction volume rose a significant 151% year-over-year worldwide, per Accordant’s Q2 2016 Programmatic Media Market Pulse report. Likewise, exchange-traded inventory in North America rose 103% year-over-year and 27% quarter-over-quarter. “We have seen a significant number of brands migrating their campaigns to programmatic channels over the past year,” said Arthur Muldoon, co-founder and CEO …