Dentsu Aegis Network Acquires Programmatic Shop Accordant Media

NEW YORK, September 1, 2016 — By Tobi Elkin, MediaPost In its third acquisition this year, Dentsu Aegis Network on Thursday announced it will buy programmatic firm Accordant Media. The financial terms of the deal were not disclosed. The acquisition signals Dentsu Aegis Network’s desire to bulk up on ad-tech and martech capabilities, particularly around data, analytics, and programmatic functions. Accordant …

Dentsu Aegis Network Acquires Accordant Media, Bolstering Programmatic Buying Offering in the US

NEW YORK, September 1, 2016 — BUSINESS WIRE Accordant Will Become Part of Amnet, the Global Programmatic Offering of Dentsu Aegis Network Dentsu Aegis Network today announces the acquisition of Accordant Media, LLC (“Accordant”), a data-driven, full-service programmatic advertising company and technology solution provider. The company and its proprietary technology, Accordant ATS™, will become part of Dentsu Aegis Network’s programmatic buying offering Amnet, …

Dentsu Acquires Programmatic Shop Accordant — Its Third Data-Focused Buy This Year

NEW YORK, September 1, 2016 — By Kate Maddox, Advertising Age In its continuing effort to become a “100% digital economy business by 2020,” Dentsu Aegis Network will acquire programmatic shop Accordant Media, on the heels of two other data-focused acquisitions this year. Financial terms were not disclosed. In March, Dentsu Aegis Network acquired data and analytics shop Cardinal Path for an undisclosed …

Programmatic Auction Volume Increased 151% Year-Over-Year

MILANO, August 31, 2016 — By Cosimo Vestito, Programmatic Italia This article has been translated from Italian to English. A study released by Accordant Media, entitled “Programmatic Media Market Pulse: Q2 2016” showed the volume of programmatic media has maintained strong growth rates not only in North America but also globally. Specifically, during the second quarter of 2016 the amount of …

Accordant Media: 151% increase in global programmatic auction volume

NEW YORK, August 30, 2016 — By Helen Leggatt, BizReport Programmatic buying has risen significantly over the past year, according to recently released data from Accordant Media, including mobile. More brands are migrating their campaigns to programmatic channels, according to Accordant’s Q2 2016 Programmatic Media Market Pulse report. Programmatic auction volume rose a whopping 151% year-on-year globally, In North America alone …

Study: Programmatic Providing Up To 79% Lift in Offline Conversions

TROY, MICHIGAN, August 25, 2016 — By Wesley Young, Local Search Association Insider On its face, programmatic advertising promises a lot.  It makes the ad placement market more efficient, helps sell unused inventory, reaches buyers or sellers that otherwise would not be accessible, provides numerous filters to customize orders and works 24/7 through automation. But there have also been criticisms.  …

Thanks To Programmatic Offline Sales Grow By 55%

MILANO, August 23, 2016 — By Alessandra La Rosa, Programmatic Italia This article has been translated from Italian to English. Programmatic assists offline sales. This is confirmed by new research from Accordant Media, titled the “Programmatic Buyer’s Spotlight”, contained in the company’s Q2 2016 Programmatic Media Pulse Report. According to the study data, it is possible to detect significant changes …

Study: Programmatic Ads Lead To 55% Lift In Offline Sales

NEW YORK, August 22, 2016 — By Philip Rosenstein, MediaPost Techniques that measure the effect of programmatic ads on offline purchases have become notably more accurate. According to an Accordant Media study, the Programmatic Buyer’s Spotlight, contained in its Q2 Programmatic Media Pulse Report, brand stores and other brick-and-mortar locations can greatly benefit from optimizing digital ads to drive offline purchases. The study shows a …

Online Olympic Content; Improving Omni-channel Shopping Experiences

LONDON, August 18, 2016 — By Hugh Williams, ExchangeWire ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Online Olympic content; Improving omni-channel shopping experiences; Growth of online video ads; Rise of smartphone placements.  Online Olympic content Brits spend a cumulative 3.8 billion hours …

Inc. Mag’s Revenue Survey Shows Where Growth Is Happening In Ad Tech

NEW YORK, August 17, 2016 — By Sarah Sluis, AdExchanger A number of ad tech companies posted enough growth to make Inc. Magazine’s annual 500/5000 revenue survey released Wednesday, while others fell off after making the 2015 list. The survey tracks three-year revenue growth of independent companies, though the results aren’t audited and may include media costs, which can drive up gross revenue. Advertising …