U.S. Digital Ad Market To Grow 16% In 2017

Via Wall Street Journal The gist: Total digital ad spend will increase 16% to $83 billion in 2017. More information: “Total digital ad spending in the U.S. will increase 16% this year to $83 billion, led by Google’s continued dominance of the search ad market and Facebook ’s growing share of display and mobile ads, according to eMarketer’s latest forecast,” …

IAB Study: Internet Supports 10 Million U.S. Jobs

Via Wall Street Journal The gist: The ad-support internet supports 10 million U.S. jobs and generated $1.12 trillion last year. More information: “The ad-supported internet contributed about $1.121 trillion to the U.S. economy last year and is responsible for more than 10 million jobs across all 50 states, according to a new study commissioned by the Interactive Advertising Bureau,” reported …

Fox, Turner, Viacom Form Open Platform Programmatic TV Consortium

Via MediaPost The gist: Fox, Turner and Viacom have formed a cross-platform “advanced audience” measurement consortium. More information: According to MediaPost, “Three major TV network groups  — Fox Networks Group, Turner and Viacom — have formed a cross-platform ‘advanced audience’ measurement consortium called OpenAP.” “OpenAP will be ‘the television industry’s first open platform for cross-publisher audience targeting and independent measurement’ …

iHeartMedia Expands Programmatic Advertising Solutions

Via Adweek The gist: iHeartMedia is releasing a suite of programmatic ad products to mimic digital. More information: “iHeartRadio is debuting a suite of programmatic advertising products to combine the scale of broadcast with the precision of digital marketing,” reported Adweek. “At its SoundFronts event on Wednesday evening, iHeartMedia debuted SmartAudio, a data-centric advertising product that lets advertisers buy media …

ANA Calls For Audits Of Social Sites

Via Advertising Age The gist: The ANA has called for ad audits at Instagram, Snapchat, Twitter, LinkedIn, Amazon and Foursquare. More information: “The digital advertising platforms have yet to adopt independent audits of ad campaigns, according to a new report by industry group ANA,” Advertising Age reported. “Google and Facebook recently announced plans to allow audits by the Media Rating Council, …

Marketers Continue To Invest Heavily In Programmatic

Via Adweek The gist: Over half of marketers spent more than 50% of their yearly budgets on programmatic in 2016. More information: “The overall investment in programmatic has increased rapidly in recent years,” wrote Adweek, citing a new AdRoll report. “In 2013, only 7 percent of marketers spent more than 50 percent of their budget on programmatic solutions, but throughout 2016, …

Facebook Gives All Advertisers Cross-Platform Stats

Via Adweek The gist: Facebook is making its cross-platform stats available to all marketers. More information: “As Facebook continues to grapple with concerns on the part of advertisers that the platform doesn’t provide enough metrics from campaigns, the company is making its sophisticated ‘people-based’ marketing tools available to all marketers,” reported Adweek. “In November, Facebook started shutting down its Atlas ad-serving platform and …

Amazon Introduces Amazon Video Ads

Via MediaPost The gist: Amazon has introduced Amazon Video Ads (AVA), an out-stream video product. More information: “The new out-stream video advertising product allows advertisers to run an autoplay feature in videos as shoppers browse on the Amazon platform across desktop, tablets and smartphones,” reported MediaPost. “The ads are muted by default. With a click, site visitors can choose to view …

Marketers Debate Importance Of Viewability, Fraud

Via Digiday The gist: Some marketers are split on whether viewability or ad fraud is a more pressing issue. More information: “Although industry groups have made a big push to emphasize viewability, some executives claim that viewability isn’t as big a problem as it is made out to be. One executive, speaking on the condition of anonymity, called the industry’s focus on viewability ‘a …

Over One-Third Of UK Ad Spend Will Be Mobile In 2017

Via eMarketer The gist: Mobile ad spend in the U.K. will account for 36.6% of all media ad investment in 2017. More information: Per eMarketer, “Mobile ad spending in the UK will reach almost £7 billion ($9.45 billion) this year to represent more than a third (36.6%) of UK media ad investment, according to eMarketer’s latest UK ad spending forecast.” “Overall …