Dentsu Reports Organic Growth of 5.1% In 2016

Via Advertising Age The gist: In its Q4 2016 earnings, Dentsu reported organic growth of 5.1% on the year. More information: “Tokyo-based advertising giant Dentsu Inc. reported organic growth of 5.1% in 2016,” reported Advertising Age. “Gross profit in the Americas region rose 14.8% in 2016 as the yen strengthened against the dollar. Organic growth in the Americas was 3.1%,” …

eMarketer Reduces US Ad Blocking Estimates

Via eMarketer The gist: eMarketer has scaled back its estimate of ad block users in the U.S. More information: “eMarketer has scaled back its estimates of ad blocking users in the US, reducing the number to 75.1 million. At that level, more than one-quarter (27.5%) of US internet users will use ad blockers this year,” eMarketer wrote. The previous estimate …

SoundCloud To Sell Audio, Video Ads Via Programmatic

Via MediaPost The gist: SoundCloud has partnered with Rubicon to sell audio and video inventory via programmatic. More information: “Music-streaming service SoundCloud has partnered with Rubicon Project to make its premium audio and video ad inventory available to programmatic buyers,” wrote MediaPost. “Through Rubicon Project’s Orders platform, advertisers can access SoundCloud’s audience across its multi-screen experience with various first-party and …

Header Bidding Isn’t Dying; Server-Side Product Competition Heats Up

Via Digiday The gist: Despite speculation, Google hasn’t “killed” header bidding — and the competition has only increased. More information: “Last April, Google sparked a wave of ‘header bidding is dead’ headlines after it was revealed by AdExchanger that the company was developing a server-side product,” wrote Digiday. “But since then, the marketplace for server-side products has become more competitive …

The ‘NYT’ Eyes Programmatic Sales In International Markets

Via Digiday The gist: The New York Times plans to use programmatic sales to help with international expansion. More information: “The New York Times has identified international expansion as one of four key pillars in its ambitious plan to double its digital revenue by 2020,” wrote Digiday. “While digital subscriptions remain a focus, the Times is also on a mission to …

Facebook Agrees To Metrics Audit

Via Wall Street Journal The gist: Facebook has agreed to have its ad metrics audited. More information: According to the Wall Street Journal, “Facebook has pledged to undergo audits by the media industry’s measurement watchdog, the Media Rating Council … a move that will likely please ad-industry executives who are skeptical of the tech giant’s data-reporting practices.” The article added: …

Publicis Takes $1.5 Billion Charge, Cites Digital Properties

Via MediaPost The gist: Publicis took a $1.5 billion charge in 2016, citing its digital properties. More information: According to MediaPost, Publicis “reported it was taking a roughly $1.5 billion impairment charge for 2016, mostly against Publicis.Sapient, the division the firm created to house its key digital properties,” namely Razorfish. “The weakest link in that group of assets is Razorfish, which …

How Super Bowl Viewers Used Their Mobile Devices

Via Adweek The gist: Adweek spells out six stats that explain how Super Bowl viewers used their mobile devices. More information: According to Adweek, citing data from mobile agency Fetch, “mobile usage in the hours before the Big Game was, on average, between a 7 percent and 10 percent higher than on previous Sundays.” In the 15 minutes surrounding kickoff, “mobile usage …

Marketers Begin Focusing More On Data Over Platforms

Via eMarketer The gist: Marketers are focusing more on data as they get comfortable with ad tech. More information: According to eMarketer, “As marketing technology becomes a standard part of managing a business, many companies have become comfortable enough with the concept to shift away from their initial focus on platforms, and to focus instead on data.” “’The spotlight is …

Facebook Guarantees Ads With Sound

Via Advertising Age The gist: Facebook advertisers can now buy and pay for video ads only when the sound is on. More information: According to Advertising Age, “Facebook advertisers will be able to buy ads with an option to only pay when videos play with the sound on. Facebook videos typically show up in people’s feeds on mute and automatically …