Accordant in the News

What Retailers Get Wrong About Cross-Device Marketing

March 14, 2017 — By Tech.Co Multi-device channels are the new frontier of digital marketing. In 2014, eConsultancy reported that over 40 percent of all consumers are multi-device users. That figure has risen sharply in recent years, so retailers must know how to engage with their customers on multiple devices to meet their growth projections and retain brand loyalty. Unfortunately, cross-device marketing …

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Dentsu Is Pleased With Merkle And Accordant

NEW YORK, February 15, 2017 — By AdExchanger Acquisitive Year On its Q4 earnings call, Dentsu pointed to its Merkle acquisition as a “step change for the group providing immediate scale, talent and new capability in top-quality data, analytics and CRM.” It also called out Accordant as a “significant investment” in programmatic. Read the earnings release. Dentsu reported strong FY 2016 earnings with organic growth of 5.1%. …

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Carat U.S. CEO Doug Ray to Take on New Dentsu Aegis Role

NEW YORK, February 8, 2017 — By Alexandra Bruell, Wall Street Journal Japanese advertising and media company Dentsu Inc. has elevated Doug Ray, the U.S. CEO of its media agency Carat, to a new role meant to create more integrated, custom agency services for clients across its Dentsu Aegis Network. Dentsu Aegis Network encompasses parent company Dentsu’s operations outside of Japan, including agencies …

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Trading Desks Are Building (And Buying) Their Way To A Persistent Identifier

NEW YORK, January 20, 2017 — By Alison Weissbrot, AdExchanger Holding company trading desks this year are putting the focus on data and the ability to identify a customer across screens and platforms. That focus made owning data mission critical, and it’s shifted the focus away from programmatic as a silo and toward data management and activation across the board. As …

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Agency Holding Company Of The Year: Dentsu Aegis Network

NEW YORK, January 3, 2017 — By Joe Mandese, MediaPost First, let’s dispense with some elephants in the room of this year’s Media Agency Holding Company of the Year pick, Dentsu Aegis Network. While some might see it as a surprise because of some issues involving Japanese parent Dentsu — including the disclosure of billings improprieties and the resignation of CEO Tadashi …

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M&A 2016: The Year Ad Tech Cautiously Rose Again

NEW YORK, December 30, 2016 — By Ryan Joe, AdExchanger Ad tech mergers and acquisitions (M&A) has been a roller coaster in recent years, and 2016 certainly didn’t let up. In 2015, public and private marketplace sentiment cooled, but 2016 saw a resurgence – albeit a much more cautious one than in years past. “Good businesses in ad tech will find owners,” …

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Ad-Tech Firms Appear On Ad Age’s ‘Best Places To Work’ List

NEW YORK, November 14, 2016 — By Tobi Elkin, MediaPost Several publishers have “best places to work” lists and it’s always interesting to see which companies land on the lists and the reasons why they do. This year, several ad-tech companies first landed on Ad Age’s “Best Places to Work 2016” list. Among the 50 companies on the list, Metamarkets, an analytics provider, came …

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Accordant Media Honored on Advertising Age’s 2016 Best Places to Work List

NEW YORK, Nov. 14, 2016 /PRNewswire/ — Accordant Media, a leading programmatic advertising company for marketers, has been named by Advertising Age as one of the 50 Best Places to Work in Advertising and Media in 2016. Accordant Media was among 50 companies selected for this list. Accordant Media was also recently named one of the 100 Best Places to Work in New York …

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Crain’s unveils the 100 Best Places to Work in New York City in 2016

NEW YORK, September 28, 2016 — By CrainsNewYork.com Accordant Media has been recognized on Crain’s 2016 list of Best Places to Work in New York City. Below is an excerpt from the announcement. The full list can be seen by following the link. With an ever-growing number of firms taking decisive steps to create a workplace where employees are collegial, inspired by their work, empowered …

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Dentsu Aegis’ Vizeum Becomes Part of 360i in the U.S.

NEW YORK, September 14, 2016 — By Lindsay Stein, Advertising Age Dentsu Aegis Network’s Vizeum is becoming a business unit within sibling shop 360i in the U.S., a move that will help 360i, an agency largely known for its digital prowess, offer more integrated paid, earned, and owned solutions to clients. Vizeum U.S. CEO Steven Feuling will be stepping down from the company this …

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Dentsu Aegis ‘Rebundles’ World, Combines 360i With Vizeum

NEW YORK, September 14, 2016 — By Joe Mandese, MediaPost Dentsu Aegis Network, which has been on a strategic acquisitions tear — acquiring performance and data mining shop Merkle and formerly independent agency trading desk Accordant in recent weeks — continues to restructure its offering, this week unveiling the integration of digital flagship 360i with general media services boutique Vizeum to …

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Reasons to be cheerful about adtech, despite similarities to the dotcom boom

LONDON, September 12, 2016 — By Ronan Shields, The Drum An investment bankers’s view on the adtech sector from ATS London 2016. It’s an interesting time in the adtech sector, especially when it comes to financing, M&A, and for those big enough, the decision between selling to one of the industry’s major acquirers or taking the plunge and floating on the stock …

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Movers & Shakers: August 2016

BRISTOL, UK — September 9, 2016 — By Mark Jones, PerformanceIn Looking back at the month of August, we bring you a quick Movers & Shakers update to paint a quick picture of career changes within the performance marketing community last month – remember, if we don’t hear it from you, we won’t feature it! Retail and e-commerce group Maple Syrup Media, the …

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Dentsu Aegis Network Acquires Accordant Media, Bolstering Programmatic Buying Offering in the US

NEW YORK, September 5, 2016 — By Research Live Dentsu Aegis Network has acquired data-driven programmatic ad company Accordant Media for an undisclosed amount. Accordant will become part of Dentsu Aegis Network’s programmatic buying offering, Amnet. It was founded in 2010 and has offices in New York, Chicago, San Francisco and London with about 70 employees. Following the acquisition, Accordant’s CEO …

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Dentsu Aegis Network acquires Accordant to drive programmatic advertising business

HAMPTON, September 2, 2016 — By Seth Ulinski, Technology Business Research, Inc. Below is TBR’s commentary on Dentsu Aegis Network acquires Accordant to drive programmatic advertising business. Dentsu Aegis Network positioned for platform-driven agency landscape On Sept. 1, 2016, Japan-based agency conglomerate Dentsu Aegis Network announced its acquisition of programmatic advertising technology specialist Accordant Media, expanding its portfolio of communications …

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Dentsu Aegis CEO Jerry Buhlmann: “Eventually, Everything Will Become Programmatic”

NEW YORK, September 2, 2016 — By Alison Weissbrot, AdExchanger When Dentsu Aegis Network bought programmatic shop Accordant Media on Thursday, it was the Japanese holding company’s second major tech acquisition in less than a month, following the majority stake Dentsu took in CRM agency Merkle. “Programmatic is the way of working in the future and we’ll continue to invest in people who have …

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News Bulletin: Nine plots CarAdvice buy, Dentsu acquires programmatic firm

SURRY HILLS, AUSTRALIA, September 2, 2016 — By AdNews Nine looks to buy CarAdvice Nine is eyeing CarAdvice.com, and has made an offer to acquire a stake in the business before eventually taking full ownership in the company. CarAdvice is an editorial site aimed at new car business that also provides a premium targeted advertising environment. It has a large volume of …

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CMO Today: Philippe Dauman’s Last Act at Viacom

NEW YORK, September 2, 2016 — By Mike Shields, Wall Street Journal DEAL MEMO: When Viacom and Sumner Redstone’s National Amusements ended their warfare and agreed to oust CEO Philippe Dauman, his last act was going to be presenting a deal to the board to sell a stake in Paramount Pictures. Well, there isn’t any specific deal on the table and there won’t be a …

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Dentsu Aegis Network Acquires Programmatic Ad Tech Company Accordant Media

NEW YORK, September 2, 2016 — By Mark Jones, PerformanceIn Dentsu Aegis Network has added another tech solution to its books, acquiring full-service programmatic advertising and tech company Accordant Media to support its media buying operations in the US. Made for an undisclosed sum, the buyout comes as eMarketer tips spend on programmatic in the States to rise 24.7% in the coming …

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Dentsu Acquires Indie Trading Desk Accordant

NEW YORK, September 1, 2016 — By Zach Rodgers, AdExchanger Dentsu has snapped up Accordant, a well-regarded independent programmatic technology and services firm. The acquisition comes on the heels of Dentsu’s roughly $1.5 billion deal to acquire database marketer Merkle. Accordant is among the most recognized independent programmatic services providers in the United States – a group that also includes the Goodway Group and Kepler …

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Dentsu Aegis Network Acquires Programmatic Shop Accordant Media

NEW YORK, September 1, 2016 — By Tobi Elkin, MediaPost In its third acquisition this year, Dentsu Aegis Network on Thursday announced it will buy programmatic firm Accordant Media. The financial terms of the deal were not disclosed. The acquisition signals Dentsu Aegis Network’s desire to bulk up on ad-tech and martech capabilities, particularly around data, analytics, and programmatic functions. Accordant …

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Dentsu Aegis Network Acquires Accordant Media, Bolstering Programmatic Buying Offering in the US

NEW YORK, September 1, 2016 — BUSINESS WIRE Accordant Will Become Part of Amnet, the Global Programmatic Offering of Dentsu Aegis Network Dentsu Aegis Network today announces the acquisition of Accordant Media, LLC (“Accordant”), a data-driven, full-service programmatic advertising company and technology solution provider. The company and its proprietary technology, Accordant ATS™, will become part of Dentsu Aegis Network’s programmatic buying offering Amnet, …

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Dentsu Acquires Programmatic Shop Accordant — Its Third Data-Focused Buy This Year

NEW YORK, September 1, 2016 — By Kate Maddox, Advertising Age In its continuing effort to become a “100% digital economy business by 2020,” Dentsu Aegis Network will acquire programmatic shop Accordant Media, on the heels of two other data-focused acquisitions this year. Financial terms were not disclosed. In March, Dentsu Aegis Network acquired data and analytics shop Cardinal Path for an undisclosed …

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Programmatic Auction Volume Increased 151% Year-Over-Year

MILANO, August 31, 2016 — By Cosimo Vestito, Programmatic Italia This article has been translated from Italian to English. A study released by Accordant Media, entitled “Programmatic Media Market Pulse: Q2 2016” showed the volume of programmatic media has maintained strong growth rates not only in North America but also globally. Specifically, during the second quarter of 2016 the amount of …

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Accordant Media: 151% increase in global programmatic auction volume

NEW YORK, August 30, 2016 — By Helen Leggatt, BizReport Programmatic buying has risen significantly over the past year, according to recently released data from Accordant Media, including mobile. More brands are migrating their campaigns to programmatic channels, according to Accordant’s Q2 2016 Programmatic Media Market Pulse report. Programmatic auction volume rose a whopping 151% year-on-year globally, In North America alone …

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