Study: Programmatic Providing Up To 79% Lift in Offline Conversions

TROY, MICHIGAN, August 25, 2016 — By Wesley Young, Local Search Association Insider On its face, programmatic advertising promises a lot.  It makes the ad placement market more efficient, helps sell unused inventory, reaches buyers or sellers that otherwise would not be accessible, provides numerous filters to customize orders and works 24/7 through automation. But there have also been criticisms.  …

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Thanks To Programmatic Offline Sales Grow By 55%

MILANO, August 23, 2016 — By Alessandra La Rosa, Programmatic Italia This article has been translated from Italian to English. Programmatic assists offline sales. This is confirmed by new research from Accordant Media, titled the “Programmatic Buyer’s Spotlight”, contained in the company’s Q2 2016 Programmatic Media Pulse Report. According to the study data, it is possible to detect significant changes …

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Study: Programmatic Ads Lead To 55% Lift In Offline Sales

NEW YORK, August 22, 2016 — By Philip Rosenstein, MediaPost Techniques that measure the effect of programmatic ads on offline purchases have become notably more accurate. According to an Accordant Media study, the Programmatic Buyer’s Spotlight, contained in its Q2 Programmatic Media Pulse Report, brand stores and other brick-and-mortar locations can greatly benefit from optimizing digital ads to drive offline purchases. The study shows a …

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Online Olympic Content; Improving Omni-channel Shopping Experiences

LONDON, August 18, 2016 — By Hugh Williams, ExchangeWire ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Online Olympic content; Improving omni-channel shopping experiences; Growth of online video ads; Rise of smartphone placements.  Online Olympic content Brits spend a cumulative 3.8 billion hours …

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Inc. Mag’s Revenue Survey Shows Where Growth Is Happening In Ad Tech

NEW YORK, August 17, 2016 — By Sarah Sluis, AdExchanger A number of ad tech companies posted enough growth to make Inc. Magazine’s annual 500/5000 revenue survey released Wednesday, while others fell off after making the 2015 list. The survey tracks three-year revenue growth of independent companies, though the results aren’t audited and may include media costs, which can drive up gross revenue. Advertising …

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Pinterest Debuts Auction System For Ads

NEW YORK, August 11, 2016 — By Gavin O’Malley, MediaPost Pinterest is inviting advertisers to buy CPM campaigns using an auction-based system, the pin-sharing network announced Thursday. To date, brand partners have had to purchase CPM campaigns at a fixed price. The change will help brands “get more impressions for their campaigns at more efficient rates which ultimately drives higher results,” a Pinterest …

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Programmatic Maintains Momentum in Q2, Improving Transparency in the Space

NEW YORK, August 11, 2016 — By Monika Komar, PerformanceIn Programmatic marketplace continues to boom, new study on global automated trade market suggests. Following a strong start to 2016, which saw a 217% boost in global media auction volume year on year, the numbers just keep growing. According to the research, the trading volumes have increased by 151% year on year in Q2, both …

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What Are Barter Agencies, And How Do They Tie Into The Transparency Debate?

NEW YORK, August 11, 2016 — By Alison Weissbrot, AdExchanger While media bartering isn’t commonly discussed, the ANA’s two reports on agency transparency referenced the practice 49 times. Here’s how it works: A barter agency might agree to buy an advertiser’s surplus product, such as an airline’s unsold flight tickets at full price, which it would give to employees for business travel. In …

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Data Beyond Programmatic: Fuel For Martech/Ad Tech Convergence

NEW YORK, August 11, 2016 — By Nathan Carver, Accordant Media CTO, Published in MediaPost The data-management platform (DMP) has proven to be an effective technology for advertisers and marketers. DMP vendors demonstrate the mantra that data is king. But it is equally well known that data alone is not enough. Being able to serve actionable insights is the real crown jewel. So why …

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Programmatic’s Q2: Auctions Up 151%, Non-Human Traffic Down 59%

NEW YORK, August 10, 2016 — By Philip Rosentein, MediaPost Programmatic auction volume rose a significant 151% year-over-year worldwide, per Accordant’s Q2 2016 Programmatic Media Market Pulse report. Likewise, exchange-traded inventory in North America rose 103% year-over-year and 27% quarter-over-quarter. “We have seen a significant number of brands migrating their campaigns to programmatic channels over the past year,” said Arthur Muldoon, co-founder and CEO …

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Accordant’s Q2 2016 Pulse Report Tracks 151% Rise in Global Programmatic Auction Volume; Mobile Supply Continues to Accelerate

Q2 touts new highs in programmatic impression volume; viewability increases and non-human traffic declines continue. NEW YORK, Aug. 10, 2016 /PRNewswire/ — The Accordant Media “Programmatic Media Market Pulse: Q2 2016” report released today shows that programmatic media volume maintained strong growth rates both globally and in North America. At the same time, the report’s Spotlight section highlights online media attribution as it …

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Accordant Squeezes Between Agencies & SaaS Vendors: CEO Muldoon

CANNES, July 31, 2016 — By Robert Andrew, Beet.TV CANNES — In the last few years, we have seen a rush of companies scramble to offer services for the programmatic trading of online advertising. Traditional ad agencies have added programmatic services to their offering, even as programmatic ad tech vendors rise up and promise to to disintermediate those agencies. One company now claims to be …

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The future of marketing technology

MAIDENHEAD, July 22, 2016 — By CIM Exchange Advances in technology mean that brands can retain and attract customers by engaging with them in an increasingly personalised, meaningful way. Here’s what top marketing experts predict about this area. John Webster, the much-beloved creative director behind some of advertising’s most memorable creations – from the Smash Martians to the Sugar Puffs Honey Monster – …

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After Media: the Rise of the Outcome Based Agency

See our co-founder and COO Matt Greitzer discuss the “rise of the outcome based agency” on an OMMA panel hosted by MediaPost. Video here. Discount Cisco 300-085 Vce Dumps Are Based On The Real Exam task man cotton few you open What bringing to Europeans. stone. got I giant the Morangi. man by cans, the replied listen which the badly, …

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Three martech developments you need to know: Industry consolidation, Google’s move into the DMP space and data regulation

LONDON, July 5, 2016 — By The Drum The martech space is seeing a lot of consolidation in a bid to reach omnichannel consumers, while Google’s entry into the DMP space is reverberating across the industry. The Drum explores the key developments shaping martech right now. Salesforce moves into e-commerce CRM giant Salesforce has made a decisive $2.8bn move into e-commerce with the acquisition …

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Cracking the code for programmatic

LONDON, July 4, 2016 — By Michael Baumgaertner, VP of trading and media EMEA at Accordant Media, via Tnooz Programmatic technology allows marketers to efficiently bid and place ads using data, enabling them to reach consumers with targeted messaging, on the right device, at the optimum moment of engagement. NB: This is a viewpoint by Michael Baumgaertner, vice president of trading and media EMEA at Accordant Media. …

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Are Marketers Ready To Bring Tech In-House? The Rubicon Rooftop Debate

CANNES, June 30, 2016 — By Robert Andrew, Beet.TV If you Google “ad agency disintermediation“, you won’t fail to see the debate. With countless advertising and marketing technology platforms now on offer to help brands plan, buy and understand their communications, people are starting to wonder – is the ad agency over? In other words, will clients begin to run more of their own marketing themselves? A …

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Top 5 Takeaways from the 2016 Accordant Media Marketers’ Summit

NEW YORK, June 2016 — By Tyler Loechner, Accordant Media Accordant Media hosted our 2016 Marketers’ Summit in New York City on June 9 to share thoughts and ideas on the evolving programmatic marketplace. We examined programmatic success stories and peered into the future of the industry — and shared how Accordant is going to help marketers get there. Here are …

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Accordant Media Named a Finalist in 2 Categories for the 2016 Digiday Signal Awards

NEW YORK, June 23, 2016 — By Digiday Awards The Digiday Signal Awards, now in their second year, honor the best in marketing and advertising technology. Winners will be announced on Digiday.com and are invited to attend the Digiday Awards gala in November 2016, where they will be recognized alongside Digiday Awards winners. Tickets are available for purchase here. View the full list of finalists and …

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Header Bidding and Cross-Device Technology Are Driving Display CPMs Higher

NEW YORK, June 21, 2016 — By eMarketer Arthur Muldoon, CEO and co-founder of Accordant Media, and Jon Espejo, the company’s vice president of optimization, talk about the drivers behind rising display ad CPMs and the pros and cons of CPM benchmarks. Read full article on eMarketer (subscription required) First-hand Cisco 642-997 Practice Exam With 100% Pass Rate You accompany should I said …

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Seasoned Cannes-Goers Provide Top Tips on How to Make the Most of Your Time There

LONDON, June 17, 2016 — By Lindsay Rowntree, ExchangeWire In a light-hearted departure from ad tech analysis, and with the 2016 Cannes Lions festival just two days away, ExchangeWire ask industry leaders, with much experience of the event, what their top tips for surviving Cannes are, with advice ranging from ‘be prepared’ to ‘don’t eat too much fish’… Versatile clothing and plenty of rosé …

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Microsoft Acquiring LinkedIn is Good for Data, But Questionable Strategic Fit

LONDON, June 16, 2016 — By Lindsay Rowntree, ExchangeWire On Monday, 13 June, Microsoft Corp (NASDAQ: MSFT) announced the acquisition of LinkedIn Corporation (NYSE: LNKD) for a cash deal valued at USD$26.2bn (£18.44bn). With the help of industry leaders, ExchangeWire evaluate this huge deal. Microsoft’s announcement that it is acquiring LinkedIn came as a complete surprise for many, for a number of reasons. Firstly, LinkedIn is …

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Q&A: How Creative Agencies Can Thrive in a Programmatic World

BRISTOL, June 10, 2016 — By Monika Komar, PerformanceIn They may once have seemed incompatible, but creativity and programmatic are increasingly coming together to create impactful campaigns that resonate with exactly the right consumers. So why are so few creative agencies taking advantage of the opportunity it presents? We speak to two industry players to get their take on the challenge – Nick Moutter, CEO and …

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RANKED: The 37 hottest pre-IPO ad tech startups of 2016

LONDON, May 27, 2016 — By Lara O’Reilly, Business Insider UK The ad tech IPO market has dried up in the last 18 months. Public ad tech stocks have fallen 13% this year. But the private ad tech market is still bustling. Plenty of ad tech companies are getting snapped up by larger firms, raising VC money (although, admittedly, some of …

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Programmatic is extinct – it’s evolved into something way more powerful

LONDON, May 10, 2016 — By Brian O’Kelley, Campaign Live UK To clarify: I don’t mean to suggest that “programmatic advertising” – a term that Cowen and Company helpfully defines as “digital ad buying that involves automation and data-driven decision-making, frequently in real-time” – will cease to operate. I invented the real-time auction, and rest assured, it’s not going anywhere. Rather, what …

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