Why isn’t Spotify part of your media strategy?

LONDON, May 4, 2016 — By Seb Joseph, The Drum If Amazon is the heir-apparent for shopping data and Facebook the equivalent for social media, then Spotify wants to be the place advertisers turn to when they want streaming data on their media plans. The loss making business is pinning future successes on its ability to make the case for first party …

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15 startling digital marketing statistics from this week

LONDON, April 29, 2016 — By Ben Davis, Econsultancy It’s a bumper stats roundup this week. If you’re interested in social commerce, digital transformation, PPC, ecommerce conversion rates, print ad spend, travel UX, telco UX, programmatic, payments, insurance UX, Euro 2016 and fashion ecommerce… *pause for breath* then you’re in luck. As ever, this post is simply the entrée – head to …

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Programmatic Jumps, Taking Viewability Up and Bot Views Down

LONDON, April 28, 2016 — By Monika Komar, PerformanceIN Programmatic is booming, according to new research on automated trading from across the world. The first quarter of 2016 saw a big increase in trading volumes across the global programmatic marketplace, which led to more transparency and better viewability rates, as well as a decrease in non-human traffic (NHT), both globally and …

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UK Internet Ad Spend Grows 17.3%; RTB Media Auction Volume Increases 217%

LONDON, April 28, 2016 — By Sonja Kroll, ExchangeWire ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mobile drives UK ad spend; RTB media auction volume rises 217%; and Video investment impacts ROI.  Online Pulls Ahead of TV, Powered by Mobile Online …

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Four GDPR takeaways every marketer should know

LONDON, April 27, 2016 — By Rebecca Muir, The Wall UK Who could have predicted in 1995 that the newly commercialised web would so quickly outgrow its boundaries? The first Data Protection Directive (DPD) was sufficient when less than 45 million global users were online, but twenty-one years and over 3 billion users later, we produce a lot more data — 2.5 quintillion bytes …

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Accordant Media’s Q1 Market Pulse Report Shows 217% Jump In Programmatic Volume Amidst Better Viewability and NHT Controls

Exchange-traded media reaches new highs in programmatic impression volume; smartphone marketing takes center stage NEW YORK, April 26, 2016 /PRNewswire/ — The Accordant Media “Programmatic Media Market Pulse: Q1 2016” report released today shows that programmatic media trading volume maintained robust growth rates both globally and in North America. At the same time, the report’s Spotlight section reveals that cross-device media …

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Non-Human Traffic Is Down, Viewability Is Up In Q1 2016

NEW YORK, April 26, 2016 — By Felicia Greiff, MediaPost In first-quarter 2016, viewability improved 62% year-over-year, while non-human traffic (NHT) decreased by 81% over first-quarter 2015, per Accordant Media’s Q1 RTB Market Pulse Report. Arthur Muldoon, co-founder and CEO of Accordant Media, said there is more confidence around viewability. Why should marketers feel more self-assured about digital ad viewing? Empowerment through data. Ben Diesbach, …

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Are you managing first-party data effectively?

LONDON, April 25, 2016 — By Michael Baumgaertner, Accordant Media; published in The Wall As the digital brand experience continues to multiply across screens, devices, and media channels, marketers are faced with an increasingly difficult task: how to capitalise on the opportunities generated by the myriad of digital options available in a way that has a clear and measurable impact. The answer that’s been …

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How To Reduce Non-Human Traffic Rates From 10% To 2% In Programmatic

NEW YORK, April 22, 2016 — By Jon Espejo, Accordant Media; published in MediaPost Non-human traffic. Fraud. Bad actors. These dirty words are thorns in programmatic’s side, and—according to some—the reason to stay away from the opportunity. But that’s a lazy argument, thrown around by people who see the problems but don’t take a nuanced approach to dealing with them. The reality is that …

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Why AI and marketing machines always need a human chaperone

LONDON, April 20, 2016 — By Arthur Muldoon, Accordant Media; published in The Drum The widespread fear that robots will gradually replace people in the workplace is far from unfounded if McCann Japan’s appointment of an artificial intelligence (AI) creative director is anything to go by. The company’s newest employee, AI-CD β, can give creative direction on commercials based on historical data relating to previous TV shows …

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Lucky 13: Michael James, Accordant Media

LONDON, April 13, 2016 — By M&M Global Staff Michael James, managing director EMEA at Accordant Media, hopes to live a life less impactful on the planet – and to take programmatic to the next level. 1 – SUMMARISE YOURSELF IN THREE WORDS. Digital Marketing Professional 2 – WHAT MADE YOU WANT TO PURSUE A CAREER IN MEDIA AND MARKETING? After finishing my postgrad, I wanted to …

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Programmatic Audio Emerges – And Looks For Its Place In The Media Plan

NEW YORK, April 11, 2016 — By Alison Weissbrot, AdExchanger   Digital audio inventory is increasingly available for programmatic purchase. But while audio publishers see value in the audience-based buying and granular targeting that programmatic offers, they are wary of dumping their inventory into an open exchange. And advertisers aren’t really sure how programmatic audio fits into their paid media mix. Here’s the landscape: iHeartRadio inventory …

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Are You in Danger of Building a ‘Frankenstack’?

LONDON, March 31, 2016 — By Linsday Rowntree, ExchangeWire Ad technology stacks have long been lauded as the maximiser of yield and efficiency for brands and something of a no-brainer for those considering shifting their media buying activity in-house. But how can brands make a technology stack work for them and, moreover, build an effective hybrid model out of existing specialist solutions? Michael James (pictured …

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US Programmatic Advertising: Seven Things Buyers and Sellers Need to Know Now

NEW YORK, March 22, 2016 — By eMarketer Report Summary: Programmatic advertising, an automated method of buying, selling or fulfilling advertising, already accounts for more than half of US digital display ad spending. Rapid growth and adoption of programmatic advertising in areas such as video and mobile are trends in their own right, but they aren’t the only advancements buyers and sellers need …

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Programmatic Display: A Viable Alternative to Google Search?

LONDON, March 16, 2016 — By Linsday Rowntree, ExchangeWire A few weeks ago, Google removed ads from the right-hand side of the search results page, causing confusion and rumours to flourish about what this means for the future of search and advertisers’ search strategies. ExchangeWire gauged the industry reaction at the time, and now there is questioning of Google’s motive behind the change, with talk about …

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Tumblr’s down, but not out

NEW YORK, February 22, 2016 — By Todd Wasserman, Campaign US When Yahoo bought Tumblr for $1 billion in cash in 2013, the company memorably promised not to “screw it up.” Some three years later, from a financial standpoint, Tumblr is pretty screwed up. Though there had been murmurs that the acquisition wasn’t going well, Yahoo’s quarterly earnings report on Feb. 2 provided a truckload …

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Accordant Media — Level Office

CHICAGO, February 10, 2016 — By Allison at Level Office “I like startups,” says Craig Johnson, Accordant Media’s Group Account Director in the company’s Chicago office. “It’s far different from working for large, established businesses or corporations. Although Accordant is 60 plus people across four offices, we are very much thinking like a startup.” Accordant Media helps marketers organize and analyze their customer data and …

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Programmatic plays in the Super Bowl

NEW YORK, February 5, 2016 — By Doug Zanger, The Drum The big, brassy, creative ads may be the darlings of Super Bowl advertising. But programmatic advertising is having its say as well. Digital marketers, just like those looking to break through during the big game on the big screen, are fighting for their own pieces of the digital pie — and there …

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Accordant Media’s Pulse Report Shows Marketer Focus on Quality

Q4 touts new highs in programmatic impression volume; accuracy of cross-device targeting becomes a priority NEW YORK, Feb. 3, 2016 — The Accordant Media “Programmatic Media Market Pulse: Q4 2015” report released today shows that the growth rate for programmatic media volume grew at unprecedented rates both globally and in North America. At the same time, the report’s Spotlight section revealed that the application …

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Programmatic Prices Rise Despite Rise In Volume, Market Concentrates Around ‘Quality’ Supply

NEW YORK, February 3, 2016 — By Joe Mandese, MediaPost The programmatic media-trading marketplace ended 2015 by accelerating its “flight to quality” with average CPMs continuing to rise, according to an analysis of fourth-quarter trading by independent agency trading desk Accordant Media. While the volume of programmatic trading continued to explode — rising 67% in North America (and 213% worldwide) in the fourth …

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5 Tips For Executing Cross-Device Targeting

Cross-device programmatic advertising is expected to grow out of its infancy stage this year, as the technology and data capabilities give marketers more changes than ever to target consumers on multiple devices. Programmatic digital display ad spending in the U.S. is expected by eMarketer to increase to $21.55 billion this year, up from $15.43 billion last year. And with the …

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Getting Butts In Seats And Heads In Beds

NEW YORK, December 14, 2015 — By Art Muldoon, Co-Founder & CEO, Accordant Media According to eMarketer, the travel industry is the category most heavily focused on direct response advertising. With 72% of total budgets allocated to transactional DR tactics, travel marketers are focused on advertising performance and how to make their media investments work harder. Today, many marketers are reinventing their advertising …

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Accordant’s Art Muldoon & Matt Greitzer Say Viewability Metrics Need To Shake Out

NEW YORK, December 8, 2015 — By Tobi Elkin, MediaPost Today’s RTBlog is Part II of 2016 predictions by Art Muldoon and Matt Greitzer, co-founders of Accordant Media, which helps marketers organize and analyze their customer data, and deploy targeting strategies through programmatic media channels. Prior to launching Accordant, Muldoon was SVP, Sales and Marketing for Global Data Platforms at Aegis Media/Isobar, while …

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4 Predictions For 2016: Accordant’s Art Muldoon & Matt Greitzer On Programmatic Going X-Channel

NEW YORK, December 7, 2015 — By Tobi Elkin, MediaPost RTBlog reached out to Art Muldoon and Matt Greitzer, co-founders of Accordant Media, which helps marketers organize and analyze their customer data, and deploy targeting strategies through programmatic media channels. Prior to launching Accordant, Muldoon was SVP, sales and marketing for global data platforms at Aegis Media/Isobar, while Greitzer was a board member …

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Accordant Media No. 91 on Crain’s New York 2015 Best Places to Work List

NEW YORK, December 4, 2015 — By CrainsNewYork.com Accordant Media has been recognized on Crain’s 2015 list of Best Places to Work in New York City. Below is an excerpt from the announcement. The full list can be seen by following the link below. Accordant Media was name the No. 91 best place to work in New York by Crain’s. How we found the best employers to …

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