“There are many ways an advertiser can tackle programmatic media. I chose to join Accordant because of their best-in-class technology and fantastic customer service. That, along with giving clients complete transparency into their media buys, allows them to better understand their customers and the data.”
Having spent over 10 years at media companies as diverse as The New York Times, Rakuten and Variety, Andy moved into the programmatic space by joining Collective. Whilst there he led a sales team overseeing both clients and agencies, helping them understand the ever-changing digital space and how best to utilize data and inventory to reach their desired audience effectively.
Andy is a Brit who’s been in the U.S. since 2007 and now resides in New Jersey with his wife, Becky. He’s a huge fan of the NY Rangers and Giants, and when he’s not cheering them on, can be found chasing after his two beautiful young children, teaching them to play football (not the American kind quite yet) and how to swim.