Managing Director, Midwest
“The programmatic space requires more than just ad tech. You need the right people, driving the right strategy, leveraging the right insights to meet your goals. Accordant brings a human approach that cannot be matched, and that is why I joined the company.”
Craig joins Accordant from a large agency in Chicago, where he was responsible for the global account management of Oracle, as well as managing a local team of ten agency professionals. Prior to that, Craig has lead both media and client teams, focused on driving digital brand and acquisition strategy for client such as HP, Monster.com, Bose, Disney and Ford Motor Company. Having worked on the agency, client and publisher side of the digital advertising industry, Craig has a unique perspective of what it takes to thrive in our industry and what clients need from their partners to be truly successful. Whether it is acquisition, branding, engagement or sponsorship, Craig has led some truly global efforts for this clients, but has an affinity for driving success regardless of scale or budget.
Prior to deciding that digital media was going to be his career, Craig opened up a couple of coffee shops in the suburbs of Chicago to see what it was like to run his own business. After a few years of success, he decided that it was better left to someone who didn’t mind working seven days a week at 5am.