“Accordant continues to show that it understands the needs of advertisers, and its practices in removing the opacity in the marketplace in tandem with excellence in customer service, speaks to that. The programmatic universe requires data-driven insights to execute media buys and that is at the forefront of Accordant’s ethos, all of which is an exciting mindset to be a part of.”
Having worked in financial sales since graduating, James entered the digital advertising space in 2008, working for Unicast in London where he worked on building out the publisher business with bespoke rich media solutions until mid-2011. He then moved to AudienceScience, where he managed the European role out for P&G’s programmatic strategy before moving to NYC in 2013 to run the North and South American part of the project. He graduated from Oxford University with an MA, BA Hons in Modern Languages.
James still feels very much like an NYC newbie, so he enjoys spending time getting into the city to meet friends for a post-work pint or tasting the latest cuisine the city has to offer. He’s hoping to lower his handicap around the golf course too!