Sr. Manager, Analytics & Insights
“My desire to be at the forefront of programmatic and ad-tech has landed me at Accordant, and I’m extremely excited to be a part of the team.”
Mark’s analytics career started at a privately-held retail company. He then decided to venture into the digital media world by joining the programmatic community at VivaKi’s Audience-On-Demand team. Working on key accounts in the CPG and Financial verticals with direct-response, awareness, and branding campaigns has provided him a solid background in the digital media ecosystem. Mark received his B.S. from Boston University in International Business Management.
You can find Mark on and off the pitch, either playing or watching football (soccer). He also enjoys traveling as his family is spread across 4 countries.