Natalie Shyu
Senior Media Analyst

“In a space as rapidly evolving as the digital world, Accordant is at the forefront– constantly developing innovations on how programmatic challenges are approached. I’m excited that this is the place I’m growing my career.”

Prior to Accordant, Natalie was a Campaign Manager at Vivaki, where she managed programmatic accounts across multiple channels within the retail, B2B, CPG, and financial industries. Before working in programmatic, Natalie got her start in the digital advertising world as a Search Strategist, optimizing paid search programs within Publicis Groupe. She holds a B.A. in Communications and Asian Studies from the University of Michigan.

Fun Facts
Natalie was born in Taiwan and is fluent in Mandarin. She has grown up studying ballet and other forms of dance and is always looking for the best dance venues in Chicago.