Get your finger on
the programmatic pulse
The Accordant Media Programmatic Pulse report updates our buyer’s perspective of the changing real-time media landscape, with insights for buyers and sellers alike. The< report incorporates aggregated data sets through the evaluation of ad impressions from billions of RTB auctions across hundreds of thousands of sites globally spanning display, video, social and mobile inventory.
Programmatic auction volume increased 151% worldwide year-over-year
Viewability rates increased 31% and non-human traffic decreased 59% year-over-year
THE RISE OF MOBILE
Mobile ad units are accounting for more and more of all ads traded via programmatic
Compiled By Experts
The Accordant Media Programmatic Pulse Report is compiled by our analytics team based on our ongoing exchange-traded media data. The report incorporates aggregated data sets to showcase year-over-year and quarter-over-quarter trends in key categories, including:
- Programmatic auction volume data from around the globe
- Viewability and non-human traffic rates
- Mobile inventory data
- Key metrics, including CPMs and CTRs
- Proprietary research on the hottest topics in the industry
- And more…
Actionable Insight for Marketers
The quarterly Programmatic Pulse Report keeps marketers up to date on the latest trends and developments in the programmatic marketplace and providers marketers with actionable insights to make smarter advertising decisions.
Everything You Need to Know About
Programmatic in Q2 2016
The latest Pulse Report indicates that marketers are increasingly utilizing new tools in the programmatic space across all channels, including online-to-offline attribution measurement.