Dentsu Reports Organic Growth of 5.1% In 2016

Via Advertising Age The gist: In its Q4 2016 earnings, Dentsu reported organic growth of 5.1% on the year. More information: “Tokyo-based advertising giant Dentsu Inc. reported organic growth of 5.1% in 2016,” reported Advertising Age. “Gross profit in the Americas region rose 14.8% in 2016 as the yen strengthened against the dollar. Organic growth in the Americas was 3.1%,” …

eMarketer Reduces US Ad Blocking Estimates

Via eMarketer The gist: eMarketer has scaled back its estimate of ad block users in the U.S. More information: “eMarketer has scaled back its estimates of ad blocking users in the US, reducing the number to 75.1 million. At that level, more than one-quarter (27.5%) of US internet users will use ad blockers this year,” eMarketer wrote. The previous estimate …

SoundCloud To Sell Audio, Video Ads Via Programmatic

Via MediaPost The gist: SoundCloud has partnered with Rubicon to sell audio and video inventory via programmatic. More information: “Music-streaming service SoundCloud has partnered with Rubicon Project to make its premium audio and video ad inventory available to programmatic buyers,” wrote MediaPost. “Through Rubicon Project’s Orders platform, advertisers can access SoundCloud’s audience across its multi-screen experience with various first-party and …

Header Bidding Isn’t Dying; Server-Side Product Competition Heats Up

Via Digiday The gist: Despite speculation, Google hasn’t “killed” header bidding — and the competition has only increased. More information: “Last April, Google sparked a wave of ‘header bidding is dead’ headlines after it was revealed by AdExchanger that the company was developing a server-side product,” wrote Digiday. “But since then, the marketplace for server-side products has become more competitive …

The ‘NYT’ Eyes Programmatic Sales In International Markets

Via Digiday The gist: The New York Times plans to use programmatic sales to help with international expansion. More information: “The New York Times has identified international expansion as one of four key pillars in its ambitious plan to double its digital revenue by 2020,” wrote Digiday. “While digital subscriptions remain a focus, the Times is also on a mission to …

Facebook Agrees To Metrics Audit

Via Wall Street Journal The gist: Facebook has agreed to have its ad metrics audited. More information: According to the Wall Street Journal, “Facebook has pledged to undergo audits by the media industry’s measurement watchdog, the Media Rating Council … a move that will likely please ad-industry executives who are skeptical of the tech giant’s data-reporting practices.” The article added: …

Publicis Takes $1.5 Billion Charge, Cites Digital Properties

Via MediaPost The gist: Publicis took a $1.5 billion charge in 2016, citing its digital properties. More information: According to MediaPost, Publicis “reported it was taking a roughly $1.5 billion impairment charge for 2016, mostly against Publicis.Sapient, the division the firm created to house its key digital properties,” namely Razorfish. “The weakest link in that group of assets is Razorfish, which …

How Super Bowl Viewers Used Their Mobile Devices

Via Adweek The gist: Adweek spells out six stats that explain how Super Bowl viewers used their mobile devices. More information: According to Adweek, citing data from mobile agency Fetch, “mobile usage in the hours before the Big Game was, on average, between a 7 percent and 10 percent higher than on previous Sundays.” In the 15 minutes surrounding kickoff, “mobile usage …

Marketers Begin Focusing More On Data Over Platforms

Via eMarketer The gist: Marketers are focusing more on data as they get comfortable with ad tech. More information: According to eMarketer, “As marketing technology becomes a standard part of managing a business, many companies have become comfortable enough with the concept to shift away from their initial focus on platforms, and to focus instead on data.” “’The spotlight is …

Facebook Guarantees Ads With Sound

Via Advertising Age The gist: Facebook advertisers can now buy and pay for video ads only when the sound is on. More information: According to Advertising Age, “Facebook advertisers will be able to buy ads with an option to only pay when videos play with the sound on. Facebook videos typically show up in people’s feeds on mute and automatically …

Facebook Launches Tools To Compare Facebook Ads To TV

Via TechCrunch The gist: Facebook has launched a marketing mix modeling portal to compare Facebook ads to TV, print and more. More information: According to TechCrunch, Facebook has launched a “new online portal to help marketers see how their Facebook ads perform, in comparison with other platforms, like TV or print.” “The company, in the past, has been taken to task …

AppNexus, Index Exchange Launch Server-Side Header Bidding

Via AdExchanger The gist: AppNexus and Index Exchange have launched server-side header bidding with mutual support. More information: “Publishers contemplating a switch to server-side header bidding now have two more options,” wrote AdExchanger. “They can use AppNexus’ Prebid server-side wrapper, which will tap into Index Exchange’s demand. Or they can put Index Exchange’s wrapper on their page, which will make a …

IAB CEO Calls On Online Ad Industry To Combat Fake News

Via Wall Street Journal The gist: Randall Rothenberg is asking the online ad industry to help stop the spread of fake news. More information: “The head of the online advertising trade body the Interactive Advertising Bureau is urging marketers, ad agencies, tech firms and media companies to take responsibility and help prevent the spread of fake news online,” wrote the …

90% Of Marketers Wants More Transparency

Via Business Insider The gist: Some 90% of advertisers are reviewing their programmatic contracts in a bid for more transparency. More information: According to Business Insider, citing a World Federation of Advertisers (WFA) study, “nearly 90% of the advertisers it polled are reviewing their programmatic advertising contracts and demanding more control and transparency.” Transparency is improving between agency trading desks …

LiveRamp Launches Omnichannel Audience Tech

Via MediaPost The gist: LiveRamp has launched a new technology to link audiences across all channels. More information: LiveRamp has announced “IdentityLink, which allows data marketers to purchase offline, online, point of sale, TV and mobile consumer data sets from a continually growing data ecosystem,” reported MediaPost. “Data can be sent directly to clients or is available through the platform’s …

Time Buys Mobile DSP Adelphic

Via Wall Street Journal The gist: Time has acquired ad-buying platform Adelphic. More information: “Magazine publisher Time Inc. said it has agreed to acquire Adelphic Inc., an automated advertising buying platform,” reported the WSJ. “The move is intended to offer marketers the ability to directly buy advertising that targets specific consumers,” the article added. “Time Inc. said the ad tech …

FTC Extends Privacy Principles To Cross-Device

Via MediaPost The gist: The FTC says marketers should inform consumers of cross-device tracking. More information: “Ad-tech companies that track consumers across their smartphones, laptops and other devices should inform consumers — as well as publishers and app developers — about the practice, the Federal Trade Commission recommends in a new report,” reported MediaPost. “The agency adds that companies engaged …

Google ‘Bad Ads’ Report Shows Over A Billion Blocked Ads

Via Adweek The gist: Google says it blocked over one billion “bad ads” last year. More information: “The volume of ads that violate Google’s advertising policies has grown substantially,” wrote Adweek. “In fact, last year Google’s systems identified and took down 1.7 billion ads across the internet—double what it did in 2015. The way Google puts it, removing that many …

Google Removes Third-Party Pixels On YouTube

Via AdExchanger The gist: Marketers have to use Google’s identity-based tools when uploading site lists and segments on YouTube. More information: According to AdExchanger, Google has removed third-party pixels on YouTube. “To be clear, marketers can still upload their site lists/segments and target those viewers on YouTube. They just have to use Google’s identity-based, not cookie-based, tools, including Google’s Customer Match, …

7 Digital Ad Alternatives For The Cost Of A TV Super Bowl Ad

Via Adweek The gist: Adweek spells out how far a Super Bowl TV ad budget can go in digital. More information: “Advertisers will again shell out more than $5 million for a 30-second ad during Super Bowl LI this year. Not surprisingly, that amount buys a lot in digital media,” wrote Adweek. “The value that you can get in digital …


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