U.S. Digital Ad Market To Grow 16% In 2017

Via Wall Street Journal The gist: Total digital ad spend will increase 16% to $83 billion in 2017. More information: “Total digital ad spending in the U.S. will increase 16% this year to $83 billion, led by Google’s continued dominance of the search ad market and Facebook ’s growing share of display and mobile ads, according to eMarketer’s latest forecast,” …

IAB Study: Internet Supports 10 Million U.S. Jobs

Via Wall Street Journal The gist: The ad-support internet supports 10 million U.S. jobs and generated $1.12 trillion last year. More information: “The ad-supported internet contributed about $1.121 trillion to the U.S. economy last year and is responsible for more than 10 million jobs across all 50 states, according to a new study commissioned by the Interactive Advertising Bureau,” reported …

Fox, Turner, Viacom Form Open Platform Programmatic TV Consortium

Via MediaPost The gist: Fox, Turner and Viacom have formed a cross-platform “advanced audience” measurement consortium. More information: According to MediaPost, “Three major TV network groups  — Fox Networks Group, Turner and Viacom — have formed a cross-platform ‘advanced audience’ measurement consortium called OpenAP.” “OpenAP will be ‘the television industry’s first open platform for cross-publisher audience targeting and independent measurement’ …

iHeartMedia Expands Programmatic Advertising Solutions

Via Adweek The gist: iHeartMedia is releasing a suite of programmatic ad products to mimic digital. More information: “iHeartRadio is debuting a suite of programmatic advertising products to combine the scale of broadcast with the precision of digital marketing,” reported Adweek. “At its SoundFronts event on Wednesday evening, iHeartMedia debuted SmartAudio, a data-centric advertising product that lets advertisers buy media …

ANA Calls For Audits Of Social Sites

Via Advertising Age The gist: The ANA has called for ad audits at Instagram, Snapchat, Twitter, LinkedIn, Amazon and Foursquare. More information: “The digital advertising platforms have yet to adopt independent audits of ad campaigns, according to a new report by industry group ANA,” Advertising Age reported. “Google and Facebook recently announced plans to allow audits by the Media Rating Council, …

Marketers Continue To Invest Heavily In Programmatic

Via Adweek The gist: Over half of marketers spent more than 50% of their yearly budgets on programmatic in 2016. More information: “The overall investment in programmatic has increased rapidly in recent years,” wrote Adweek, citing a new AdRoll report. “In 2013, only 7 percent of marketers spent more than 50 percent of their budget on programmatic solutions, but throughout 2016, …

Facebook Gives All Advertisers Cross-Platform Stats

Via Adweek The gist: Facebook is making its cross-platform stats available to all marketers. More information: “As Facebook continues to grapple with concerns on the part of advertisers that the platform doesn’t provide enough metrics from campaigns, the company is making its sophisticated ‘people-based’ marketing tools available to all marketers,” reported Adweek. “In November, Facebook started shutting down its Atlas ad-serving platform and …

Amazon Introduces Amazon Video Ads

Via MediaPost The gist: Amazon has introduced Amazon Video Ads (AVA), an out-stream video product. More information: “The new out-stream video advertising product allows advertisers to run an autoplay feature in videos as shoppers browse on the Amazon platform across desktop, tablets and smartphones,” reported MediaPost. “The ads are muted by default. With a click, site visitors can choose to view …

Marketers Debate Importance Of Viewability, Fraud

Via Digiday The gist: Some marketers are split on whether viewability or ad fraud is a more pressing issue. More information: “Although industry groups have made a big push to emphasize viewability, some executives claim that viewability isn’t as big a problem as it is made out to be. One executive, speaking on the condition of anonymity, called the industry’s focus on viewability ‘a …

Over One-Third Of UK Ad Spend Will Be Mobile In 2017

Via eMarketer The gist: Mobile ad spend in the U.K. will account for 36.6% of all media ad investment in 2017. More information: Per eMarketer, “Mobile ad spending in the UK will reach almost £7 billion ($9.45 billion) this year to represent more than a third (36.6%) of UK media ad investment, according to eMarketer’s latest UK ad spending forecast.” “Overall …

Dentsu Experiments With Connected TV Measurement

Via AdExchanger The gist: The Dentsu Aegis Network is testing a cross-screen measurement system to connect TV IDs to Nielsen panels. More information: “The Dentsu Aegis Network is testing a cross-screen measurement system developed by video platform YuMe, released Wednesday, which maps connected TV (CTV) IDs to Nielsen panels,” wrote AdExchanger. “The system gives TV planners access to audience measurement …

YouTube Reaches 1 Billion Hours Watched Per Day

Via TechCrunch The gist: People now watch 1 billion hours woth of YouTube videos per day. More information: “YouTube’s average video length may be quite constrained, but in aggregate, viewers are watching a billion hours of its clips per day,” reported TechCrunch. “That’s around 8.4 minutes per day per human, according to some very napkin calculations.” “Google points out that …

NBC Commits $1 Billion To ‘Data-Driven Inventory’

Via MediaPost The gist: NBCUniversal has committed $1 billion worth of inventory to data-driven “audience guarantees.” More information: “Looking to focus on its TV/media clients’ ‘business priorities’ versus traditional media metrics, NBCUniversal says its new Audience Symphony will offer media marketers ‘alternative audience guarantees’ across its media platform,” reported MediaPost. “On the eve of the TV upfront advertising market, NBC …

Google Launches YouTube TV

Via Advertising Age The gist: Google has launched YouTube TV to compete with Hulu, Netflix and traditional pay TV. More information: According to Advertising Age, Google’s YouTube “introduced YouTube TV with about 40 networks onboard to stream their live broadcasts and cable feeds to its subscribers.” “YouTube will charge $35 for the “over the top” service, which will include all …

Nielsen, BrightLine Partner to Strengthen Streaming TV Targeting

Via Wall Street Journal The gist: Nielsen and BrightLine have partnered for increased data targeting for streaming TV ads. More information: “The deal will potentially enable advertisers to tap into Nielsen’s 60,000 different audience segments, which can be used for ad targeting purposes on connected TVs, as well as other devices,” wrote the WSJ. “The vision driving the partnership is …

Singtel’s Amobee Buys DSP Turn

Via TechCrunch The gist: Singtel’s Amobee has acquired ad tech company Turn for $310 million. More information: Turn, a DSP and DMP, has been acquired by Singel’s Amobee for $310 million, reports TechCrunch. Singel is a Singaporean telco company, and it’s one of several telcos — along with Verizon — that have been acquiring ad tech in recent years. “Amobee used …

Google Opens Up YouTube Ad Platform For Measurement Audit

Via Adweek The gist: Google has agreed to have its YouTube metrics vetted by the MRC. More information: “On the heels of Facebook’s decision to undergo an audit by industry watchdog the Media Rating Council, Google has agreed to have its metrics vetted, too,” reported Adweek. Per Adweek, Google “is opening up YouTube ad inventory and ad-buying platforms DoubleClick Manager …

Pandora Brings Dynamic Creative To Audio Ads

Via AdExchanger The gist: Pandora will bring dynamic creative and sequential messaging to its in-stream audio ads. More information: “The streaming giant partnered with UK-based dynamic audio creative vendor A Million Ads on Thursday to bring tailored creative and sequential messaging to audio ads in-stream,” reported AdExchanger. “The capability will launch this year in beta, but Pandora did not state …

MRC Accredits Google For Video, Desktop And Mobile Web Viewability

Via MediaPost The gist: Google has received MRC accreditation for a slew of viewability tools. More information: “Google said Tuesday that it has received Media Rating Council accreditation for video impressions and viewable statistics for desktop and mobile Web, as well as mobile apps in DoubleClick Campaign Manager,” reported MediaPost. “The company is also working on gaining MRC accreditation for …

Mobile Header Bidding Impressions Growing

Via MediaPost The gist: Mobile header bidding impressions increased 50x year-over-year. More information: “With header bidding nearly de rigueur in the world of ad tech, mobile monetized header bidding impressions increased 50 x year-over-year in Q4 2016, according to PubMatic’s “Quarterly Mobile Index, Q4 2016,” wrote MediaPost. “Monetized mobile impression volumes transacted via header bidding rose each quarter in 2016, …


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