Facebook Is Shutting Down The Facebook Exchange (FBX)

Via Adweek The gist: Facebook is shutting down Facebook Exchange (FBX), its desktop-based retargeting exchange. More information: Adweek reported that Facebook is closing FBX to “[move] advertisers to newer products in a coordinated effort to focus more heavily on the social network’s mobile-first advertising products.” Some of the newer products, including “Dynamic Ads for Carousel, video campaigns and custom audiences have …

Over 80% Of Internet Users Are On Digital Devices While Watching TV

Via eMarketer The gist: eMarketer data reveals that “even during TV time, digital devices play [a] prominent role.” More information: “Call it a one-two punch to advertisers and content providers. With Americans’ attention increasingly divided among an ever-expanding array of internet-connected devices, the number of people multitasking while watching television continues to rise, while cord-cutting also accelerates,” wrote eMarketer. “This …

Busting Programmatic Myths

Via Digiday The gist: Digiday dispels some myths about programmatic, including the myth that marketers can’t have access to their data. More information: Digiday rounded up some of the top myths that were busted during its Digiday Programmatic Summit. Myth No. 1: “You can’t have access to your data,” said Jeff Rasp, director of digital strategy at Bayer. “It’s really …

3 Things The Industry Needs To Do To Sustain The Digital Economy

Via Advertising Age The gist: Google’s senior VP of ads and commerce, Sridhar Ramaswamy, says ads need to get better and controls need to get clearer. More information: “Too often, we see complaints about spammy, repetitive ads, slow loading times or ineffective controls. These frustrating moments, coupled with broader industry concerns over fraud and ad blocking, are clouds on an …

MRC Mobile Viewability Measurement Guidelines Coming In June

Via MediaPost The gist: The Media Rating Council (MRC) will release guidelines on mobile viewability in mid-June. More information: “The forthcoming standards will aim to create a working measurement for viewability in mobile environments. They will focus on such issues as pages that take longer to load onto a screen in mobile environments, how consumers’ exposure to advertising is different …

More Precise Data Science Will Be Advertising’s ‘Savior’

Via Adweek The gist: Marketers can achieve extreme precision with their advertisements by managing all of the data at their disposal. More information: “Supported by more and better data, and evolving technology and tools, marketers are able to be more precise with their advertising today than ever before,” wrote Adweek. “More precision means less waste — less advertising directed at people who …

AppNexus Doubles Down On Header Bidding

Via AdExchanger The gist: AppNexus will support its header bidding within Index Exchange. More information: AdExchanger writes that AppNexus is not participating in Google’s dynamic allocation program and is instead branching out on its own by partnering with Index Exchange to support header bidding. “So while Google may have opened up exchange bidding in dynamic allocation to quash header bidding, …

Retail Leading The Way On Digital Ad Spend

Via eMarketer The gist: Retail marketers in the U.S. will remain the largest digital ad spenders through at least 2020. More information: According to eMarketer, “The U.S. retail industry will invest $15.09 billion in paid online and mobile media advertising in 2016. This figure will grow to $23.04 billion by 2020, for a compound annual growth rate (CAGR) of 11.9% …

B2B Buyers Ready For Programmatic, But Publishers Are Playing Catch-Up

Via AdExchanger The gist: B2B buyers are ready for programmatic buying, but publishers are still catching up. More information: “Since B2B publishers are still waking up to the possibilities of programmatic, media buyers must find B2B audiences on consumer sites,” wrote AdExchanger. “Sixty-three percent of media planners and buyers execute B2B campaigns programmatically, as opposed to 73% who do so for …

Washington Post Using Ad Tech As An Answer To Ad-Blockers

Via Wall Street Journal The gist: The Washington Post is introducing a new ad product, which is partially meant to combat the use of ad-blockers. More information: “The newspaper publisher, owned by Amazon.com founder Jeff Bezos, is rolling out a new ad product aimed at speeding up the response time for Web ads, particularly on mobile devices,” reported the Wall …

Google’s DoubleClick Adds New Programmatic Tools

Via Google DoubleClick The gist: Google has released two new features to help publishers use programmatic and give buyers more access to premium inventory via programmatic. More information: “Today we are introducing Optimized Private Auctions and optimized pricing in the Open Auction to help our publisher partners grow their revenue and give programmatic buyers greater access to premium inventory,” Google …

IAB Study: Original Digital Video Beats Regular TV

Via IAB The gist: A new study from the IAB says original digital video beats regular TV in terms of what consumers are most likely to watch. More information: “In 2016, Original Digital Video (ODV) has overtaken Primetime TV for the first time as the type of video monthly+ ODV viewers are most likely to watch. ODV is particularly preferred …

Ad Fraud Falls, Viewability Rises

Via Advertising Age The gist: Digital ad fraud rates fell as viewability rates improved during Q1 2016. More information: According to Integral Ad Science’s latest report, as reported on by Advetising Age, there was a 20.9% decrease in both overall and programmatic ad fraud last quarter compared to Q4 2015. “That’s in contrast with predictions for a worsening problem with …

New Research: Programmatic Trading Will Become Ubiquitous

Via MediaPost The gist: Programmatic trading is set to become ubiquitous for premium video across Western Europe and the U.S. More information: According to MediaPost, reporting on research from U.K. research firm MTM and commissioned by Ooyala, the U.S. and U.K. are leading the charge. “The U.S. and the U.K. are the most progressive in adopting programmatic, currently trading 25% …

Google Exploring An ‘Acceptable’ Ads Policy

Via Digiday The gist: Google is exploring an “acceptable” ads policy in response to the recent rise in ad-blockers. More information: Digiday, citing multiple sources, has reported that “Google is reportedly jumping deeper into the ad blocking issue by exploring an acceptable ads policy.” “Google is heavily invested in keeping the web safe for advertising; the vast majority of Google’s business …

Marketers Shifting Budgets To Digital Video

Via Advertising Age The gist: Marketers are ramping up the amount they spend to create digital video. More information: According to a new IAB study, as reported on by Advertising Age, “Marketers plan to increase ad spending on video created specifically for digital media by 50% this year to $4.5 million.” “Overall, original digital video content now accounts for 44% …

IPG To Shift $250 Million In TV Ad Spend To Digital

Via Wall Street Journal The gist: IPG’s Magna Global will shift a large amount of money from TV to digital. More information: “Magna Global, the ad buying arm of Interpublic Group of Cos., has signed an upfront advertising deal with YouTube, shifting spending from television ads in an effort to reach consumers more efficiently,” reported the Wall Street Journal. Magna …

The Impact Of Outdated Agency Models

Via AdExchanger The gist: AdExchanger reviews the negative impact outdated models have had on agencies. More information: “We’re working in a model of engagement that was designed for a world that no longer exists,” AdExchanger quoted Debra Giampoli, director of global strategic agency relations at Mondelez, as saying earlier this week at the ANA’s Advertising Financial Management Conference. “The strained …

Adblock Plus To Announce Payment Tool For Online Content

Via Wall Street Journal The gist: Adblock Plus will add a tool to allow users to pay websites for content. More information: According to the Wall Street Journal, Adblock Plus, a popular ad-blocking software, “will soon include a feature allowing users to pay websites for content, which could help those sites recoup some revenue from visitors who choose to avoid …

Marketers Want A More Cohesive Customer Experience

Via eMarketer The gist: Nearly three-in-four (73%) of marketers are working toward delivering a cohesive customer experience. More information: According to survey results from Econsultancy, reported on by eMarketer, “Nearly three-quarters of client-side marketers worldwide say they are working toward delivering a cohesive customer experience rather than standalone campaigns or interactions, according to February 2016 research.” eMarketer added: “Generally, marketers …


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