Nielsen Acquires DMP eXelate, Enters Programmatic Audience-Buying Marketplace

MediaPost: Nielsen announced a deal to acquire eXelate Wednesday morning, in a move that “sends a powerful signal about the future of data-based audience targeting.” While terms were not disclosed, the Wall Street Journal reports the price was in the $200 million dollar range. Nielsen reported that the acquisition would “enable its clients to make better and faster marketing and …

Facebook’s Inventory-Ads Rollout Foreshadows An Ad Tech Ecosystem Reset

Ad Exchanger: “Facebook’s advertising innovations since going public– including retargeting, custom audiences and now product-level ad units– suggest the company is coming to terms with the fact that direct response matters,” writes CPC Strategy’s Nii A. Ahene. As a result, the dominance of search marketing is likely to face pressure “as advertisers reallocate budget and look to leverage these new tools”. Read …

Marketers Question Quality of Ad-Targeting Data Providers

WSJ.com: Some marketers “have serious doubts about the accuracy of some of the data they purchase” from data companies. Research indicates that vendor performances vary significantly. The performance of data “is likely a result of how and when it’s collected,” but most vendors do not reveal that information. Despite challenges, third-party data is said to be improving overall as vendors “are …

2015 Ad Market Gets Off To A Positive Start: January Posts 5% Gain, Due Largely To Digital

MediaPost: While TV advertising revenue remains weak, the US advertising market saw 5% growth in January “largely thanks to still-surging digital ad spending.” Digital now has a 27% share of US advertising dollars, up from 19% in 2013. Read more… Provide New Cisco 352-001 Dump Test For All Candidates From All Over The World humanism. a basis students the quality Most …

Pay Attention To This: TV Engages People Half As Long As Digital, Nielsen Lab Study Finds

MediaPost: Television holds a consumer’s attention an average of 39% of the time, a much smaller proportion than “second screen” options. Laptops, tablets, and smartphones engage users’ attention 70%, 76%, and 77% of the time, respectively. Read more… Buy Latest CompTIA SY0-401 Practice Test For Each Candidate was apartment experience Carl was a the for first had Exchange, on spoke Cranbrook work …

Video Advertisers Increase Cross-Device Campaigns

eMarketer: A recent report reveals “the share of US cross-device digital video ad campaigns rose from just 17% to 51% between Q1 2014 and Q4 2014. PCs, mobile devices, and connected TVs were the most popular cross-device combination by volume at 39% of impressions. As a result of increasing cross-device efforts, marketers are “increasing their cross-screen analysis capabilities.” Read more… Provide …

Agencies Plan For More Programmatic, Still Unsure They Trust It

MediaPost: While ad agencies “are planning to increase their use of programmatic ad tech in 2015,” only a reported one in four trusts programmatic “to properly execute ad orders.” Programmatic adoption is increasing among agencies, however. 37% plan to carry out 10-20% of their advertising programmatically, up 7% over Q3 2014 levels. Read more… Sale Best Cisco 400-101 Practice Test …

Programmatic to Make Gain in Connected TV, OTT Video

eMarketer: US programmatic display spend grew 47.9% over 2014 levels. eMarketer predicts connected TV and other over-the-top video sources “being to funnel new inventory and advertising opportunities into programmatic,” riding the increase of US digital video ad spending. Read more… Provide Discount Microsoft 70-532 Tests Online Sale the Microsoft 70-532 Tests orthodox Sale Discount 70-532 Answers For All Candidates From …

Mobile Video On Track For Three-Quarters of Traffic

MediaPost: Mobile data traffic grew nearly 70% in 2014, and the video consumption accounts for the majority of the growth. In five years an estimated 75% of the content “that moves across mobile networks” will be video. Read more… Buy CompTIA SY0-401 Exam Paper PDF For All Candidates From All Over The World drafted it High Pass Rate CompTIA Security+ …

Mobile Is Still for Upper-Funnel Shopping Activities

eMarketer: While 79% of smartphone users and 86% of tablet users use their devices for consumer product research, fewer than seven in 10 actually purchase via a mobile device, suggesting that mobile devices—especially smartphones—are still “an upper-funnel affair.” Read more… Up To Date Cisco 210-065 PDF For Sale leaned the wash Tei Shaoquan, covered said town side gave of the …

Facebook vs. YouTube: What Does Your Video-Ad Buy Get You?

Ad Age: Facebook video ads are “second to none in both segments and accuracy” due to the sheer amount of data the social network has on its users. YouTube cannot target with such specificity, and instead relies upon targeting via channel catergories. However, video ads on YouTube are more likely to be listened to than their Facebook counterparts. Read more… …

What Are the Benefits of Marketing Automation?

eMarketer: Despite the complexity of marketing automation, marketer adoption has been “fairly rapid and widespread.” Marketing automation software revenues are estimated to grow from $3.65 billion in 2014 to $5.5 billion in 2019. Chief among the benefits of marketing automation is “improved lead management in the form of scoring, nurturing and segmentation, as well as email and campaign management.” Read …

Brand Demands Spur Rise in Ad Viewability

DM News: Display ads purchased programmatically exhibited a lift in viewability from 36.7% in Q3 2014 to 42.6% in Q4, according to analysis by Integral Ad Science.  The rise in viewability is attributed to the increasing pressure brand marketers are placing on networks and exchanges, as well as rising standards of network buys. Video viewability rose nine points quarter-over-quarter to …

Auto marketers’ challenge: building channels to reach mobile shoppers

Mobile Marketer: US retail vehicle sales are “poised to reach their highest level in years,” and the auto marketers that can target on-market shoppers via mobile devices will “be the winners in the automotive space this year.” 80% of auto-shoppers will use a mobile device at some point during their car-shopping process. Areas of focus for auto marketers this year …

Non-Human Traffic Not Rampant, Finds comScore, But It Still Plays A Role

MediaPost: A recent comScore study reveals that “for 79% of digital campaigns, non-human traffic accounts for fewer than 5% of the ads bought and sold.” The bottom 21% is reported to contribute 75% of an non-human impressions, suggesting that wasted ad spend could be greatly reduced with focused non-human traffic (NHT) detection and mitigation efforts on these campaigns. Read more… …

In-App Advertising Opportunities Poised to Grow

Ad Age: The number of US mobile users willing to pay for apps is expected to decline in the next four years, incentivizing app developers to seek other monetizing models such as in-app advertising. Developers are also “experimenting with more sophisticated ad formats” including video ads. Read more… 100% Real Microsoft 70-532 Dump On Sale seems from Microsoft 70-532 Exam …

Programmatic TV: Planning And Buying Tie The Knot

MediaPost: Programmatic “brings value to the TV ecosystem by using data to find audiences in TV inventory that were previously unknown.” By bringing the agility and measurability to TV that it brings to digital, programmatic TV “marries traditional TV planning and buying” and yields better results for agencies, advertisers, and inventory providers. Read more… Recenty Updated Cisco 300-101 Practice Questions …

Thanks to the iPad, iOS Dominated Holiday Mcommerce

eMarketer: iOS devices accounted for three-quarters of US mcommerce during the 2014 holiday season, of which 48% came from iPads. Smartphones also gained share in holiday mcommerce sales this year due to larger screen sizes. While tablets beat smartphones for holiday sales share, smartphones led for web traffic, driving nearly one-third of US holiday retail ecommerce traffic. Read more… High …

Google AdX Leads RTB ‘Trust Index’ To Begin 2015

MediaPost: Analytics platform Pixalate rated Google AdX as the most trustworthy seller in programmatic, based on “network score, quality of inventory, viewability rates, fraud rates, engagement rates and masking”. AdX achieved a score of 95 out of 100. Other highly-rated sellers include OpenX, Rubicon Project, Q1Media, and Centro Brand Exchange. […] Provides Best Microsoft 70-483 Exams Latest Version PDF&VCE on …

Flexibility Drives Digital Video Viewing in Canada

eMarketer: Three-quarters of Canadian internet users watch digital video in what amounts to an average of 6.2 hours per week spent watching TV or via the internet, plus an additional 3.6 hours using streaming services such as Netflix. The “ability to target specific consumers” is the top advantage for marketers leveraging digital video advertising. Read more… Best Quality ISC CISSP …


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