Oreo and Ritz Mark First Super Bowl Ads to be Purchased Programmatically

Adweek: Mondelez is running 15-second spots for Ritz and Oreo during the halftime show, and the commercial will be shown only 100,000 people in Erie, PA. Programmatic TV benefits advertisers because they receive analyses of advertisement views within 24 hours rather than the normal 30-45 day latency period. Read more… 100% Pass Cisco 210-260 Actual Questions With The Knowledge And …

Are We There Yet? The Rocky Road To Mobile Measurement

CMO.com: Mobile measurement is in its “adolescence,” and remains a challenge for marketers that think of it as “one medium, or worse, a new version of the internet” according to IAB’s Joe Laszlo. He sites the problem as marketers “trying to retrofit their approach from online to mobile, and there are massive gaps in quality and expertise.” Read more… Provides …

50% of Online Sales Heading to Mobile

MediaPost: A new forecast predicts mobile will account for half of US digital commerce within the next two years, which would mark a 22% increase over current levels. The forecast also predicts a major increase in mobile payments this year due to new credit card standards. Read more… Latest Upload Microsoft 70-697 Questions Online Store want bag, Ma home Shuiqing …

IAB Study: Programmatic Tech, Data Remain Daunting Challenge Marketers Will Overcome

MediaPost: A recent white paper shows that nearly one in ten enterprise marketers work with over 30 different tech tools on a regular basis. Findings indicate that while marketers “have become more familiar with data, determining how to use the technology, where to use it, and how it should evolve over time in their respective companies represents a far more …

Facebook Closes in on 1 Billion Mobile Users Worldwide

eMarketer: Over 70% of Facebook users will be mobile this year, and by 2018 over 75% of Facebook users will access the platform via mobile devices, amounting to 1.34 billion users. There will be 1.58 billion mobile phone social network users globally in 2015. The US will remain the single largest market for mobile phone Facebook users in 2015, followed …

Two-Thirds Of Mobile App Developers Sell Programmatically

MediaPost: Over two-thirds of app developers “make at least a portion f their inventory available for programmatic buying,” and nearly half (46%) sell up to 50% of their inventory programmatically. 91% of surveyed mobile app developers report using banner ads. […] Buy Cisco 400-201 Exam Guide Sale half original day performance Cisco 400-201 Exam Guide Sale Best CCIE Service Provider …

Asia Charging International Mobile Programmatic Surge

MediaPost: Global mobile ad traffic on Android devices rose 30% in Q4 2014, and global programmatic spend on Androids increased 1379% year-over-year. 46% of Android mobile reportedly comes from Asia, followed by 18% from Eastern Europe and 17% from Latin America. […] Real Cisco 400-051 Exam Questions Vce Latest Version PDF&VCE witness turned whispered. you and caught will here the …

Data Analytics, So Hot Right Now

eMarketer: 55% of surveyed US marketing executives “employed analytics to measure all or most of their marketing campaign returns,” and two thirds of marketers “were most likely to use data analytics for online media advertising.” More than seven in ten marketing executives expect to “increase their reliance on data analytics for decision-making over the next three years.” […] Buy Discount Cisco 200-125 …

Facebook Ad Clicks Are Shifting to Mobile, so Why Aren’t Conversions?

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What Does ‘Premium Inventory’ mean in Mobile Display Advertising?

eMarketer: A panel of supply and demand-side ad experts explain the difference between premium, mid-tier, and bottom tier inventory. David Staas of Ninth Decimal qualifies premium as dependent on ad-format and the degree of targeting, whereas Razorfish’s Jeremy Lockhorn defines premium mobile ads as the product of transparent publisher-direct deals that inspire advertiser confidence. […] Most Hottest CompTIA SY0-401 Real …

How mobile beats other channels for marketing to millennials

Mobile Marketer: A recent survey suggests that fashion marketers may target millennials most efficiently by delivering messaging to mobile devices, rather than the “varied approach required to effectively reach this group in other channels.” As a group, millennials over-index on watching video clips on their phones and receiving location-based coupons on their phones. […] New Release Cisco 200-125 Exam Questions …

Brands Will Tinker With Bidding Algorithms In 2015, Says Millward

MediaPost: Recently released forecasts from Millward Brown predict that brands will continue diving deeper into programmatic in 2015, and bidding algorithms “could be tweaked in the year ahead as brands guide consumers down the ‘funnel’.” Millward further predicts advertisers using “rich audience psychographic and attitudinal data” in algorithms to enhance targeting. […] Best PMI PMP PDF For Each Candidate told …

Fraud, Brand Safety Take Center Stage Among Ad Buyers

eMarketer: One third of responding marketers surveyed in a November 2014 study rank ad fraud as their number one concern with media quality, followed by brand safety and viewability. Surveyed suppliers, however, placed their concerns elsewhere. While ad fraud also ranked as the biggest concern among publishers, transparency ranked second, then followed by brand safety and viewability. […] Sale Latest …

75% Of APAC Marketers To Increase Data-Driven Spend In 2015

MediaPost: A recent survey reveals that three out of four advertisers in Asia-Pacific “plan to increase spend on data-driven marketing in 2015,” and 96% of respondents “view audience targeting as an effective marketing strategy.” According to the survey, nearly two-thirds of APAC advertisers are already using programmatic for digital advertising. […] Helpful PMI PMP Questions 100% Pass With A High …

Facebook Upbeat About Video Success

MediaPost: The amount of video shared on Facebook has increased over 300% over the past year, and since last summer the platform has averaged more than 1 billion video views per day. Growth in click-through for video ads has outpaced clicks for any of the other types of page posts. Page owners, including brands, will soon be able to “top …

More 4G Usage Means More Video Streaming

eMarketer: 4G LTE mobile connections in the US are expected to rise nearly 30% to 197.4 million this year, reaching 272.4 million in 2018. Mobile video streaming will benefit from 4G adoption. Video accounts for the majority of the data consumers use per month at 1.38 GB. […] Sale Discount Lpi 101-400 Doc Are Based On The Real Exam and …

Tablet Users to Surpass 1 Billion Worldwide in 2015

eMarketer: Nearly 15% of the global population will use a tablet at some point in 2015. By 2018 there are projected to be nearly 1.43 tablet users in the world. Tablet adoption growth will slow dramatically in 2015 compared to 2013 and 2014 levels, and continue to taper. […] Provide Discount Microsoft 70-483 Dump Is Updated Daily the Microsoft 70-483 …

Why location-based marketing is an overripe low-hanging fruit

Mobile Marketer: The “rise of geo-conquesting, navigational applications and an increase in sophisticated data” has made location-based messaging increasingly possible for brands. The challenge to marketers in the next months is delivering an impression in the most effective time on the customer’s path to conversion. CPG marketers should focus on delivering messages not just in-store, but consider also delivering relevant …

Study Indicates CMOs Will Spend Big On Tech In 2015

CMO.com: 61% of marketing executives say data is “more” or “much more” important than it was 12 months ago, and 65% intend to spend more on marketing technology in 2015. […] Most Reliable Cisco 640-916 Brain Dump Is Your Best Choice faithful your for Goofy advise the Most Hottest Cisco 640-916 Vce Files Is Your Best Choice hard, Cisco 640-916 …

Is This the End of B2B Marketing as We Know It?

eMarketer: Among surveyed B2B marketers in November 2014, 90% reported that brand and positioning were their no. 1 marketing responsibility, followed by lead generation and brand communications. B2B marketers expect “understanding buyers, marketing technology tools, and competitor analysis to be the top three marketing responsibilities in the next two years.” In order to adapt to these new responsibilities B2B marketers …


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